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Automakers Double-Down on Mobileye
Volkswagen Group applies mapping tech to ADAS, while Ford and Zeekr
announce new Mobileye-based production programs.
NEWS HIGHLIGHTS
- Mobileye
is joined by VW, Ford and Zeekr at CES 2022 to announce new programs based
on Mobileye’s mapping, advanced driver-assistance systems (ADAS) and
autonomous vehicle (AV) tech.
- With
Travel Assist 2.5, Volkswagen Group leverages Mobileye’s crowd-sourced
mapping technology to enhance ADAS comfort features like
lane-keeping/centering in VW, Škoda and Seat brand vehicles.
- Mobileye’s
long-standing relationship with Ford deepens into strategic collaboration
to add Road Experience Management™ (REM) mapping technology to a future
version of Ford BlueCruise and bring Level 2-plus (L2+) hands-free ADAS
solutions across multiple makes and models.
During an Intel news conference today, Intel
subsidiary Mobileye revealed multiple new strategic collaborations designed to
transform driver and passenger experiences globally. Deals with Volkswagen
Group, Ford and Zeekr were brought to light to illustrate the breadth and
innovation of Mobileye’s ADAS-to-AV technology. Mobileye also revealed
its EyeQ Ultra – Mobileye's first
AV-on-chip (AVoC) purpose-built for Level 4 self-driving vehicles.
“Our customers are demonstrating that
innovation is at the center of their future strategies and leaning on Mobileye
to help execute their visions,” said Prof. Amnon Shashua, Mobileye president
and chief executive officer. “As a trusted collaborator, Mobileye is firing on
all cylinders to deliver scalable ADAS-to-AV solutions that exceed the
expectations of our customers and, at the same time, push the industry forward.
We’re grateful for our ongoing collaborations and look forward to setting more
new industry standards together.”
The new deals and programs revealed
include:
- First global application of “swarm data” for
ADAS: Volkswagen Group is the first original
equipment manufacturer (OEM) to apply Mobileye’s mapping data to enhance the
comfort and safety of ADAS features globally. Mobileye Roadbook™ is a
crowd-sourced, cloud-generated database of highly precise, high-definition
maps. Swarm data is collected via Mobileye-equipped vehicles globally, and VW
is now using that data to greatly enhance the driver experience via Travel
Assist 2.5. For example, where available, lane-keeping assistance will be
provided in many areas without visible lane markings. Mobileye’s
proprietary Road Experience Management technology automatically aggregates and
generates AV maps in the cloud, delivering a truly global and scalable mapping
solution for automated vehicles. The Roadbook-enhanced Travel Assist feature
will be available soon in Volkswagen, Škoda and Seat electric vehicle (EV)
models based on Volkswagen’s MEB platform.
Prof. Shashua and Dr. Herbert Diess, chairman of the board for Volkswagen
Group, recently tested Volkswagen’s new Mobileye-enabled Travel Assist features
in an ID.4 vehicle in Munich. During the test drive, Diess observed several
advantages to using REM technology for the advanced features. “It's a clear
advantage of using real driving data over maps … everything works well, and the
car is basically following this car without any intervention from my side,” he
said.
- Ford and Mobileye deepen long-standing
relationship: Ford and Mobileye have announced
plans to expand their strategic partnership. For example, Ford will begin using
Mobileye’s REM – or Road Experience Management technology – in future versions
of the Ford BlueCruise system, which allows customers to operate their vehicles
hands-free while monitored by a driver-facing camera that makes sure customers
are keeping their eyes on the road. The additional collaboration uses
Mobileye’s REM to expand true hands-free driving to include qualified divided
highways and areas without visible lane markings, thanks to even better
lane-centering and lane-keeping technology. The companies also are working
together on an open platform from Mobileye that will allow Ford to build and
integrate Ford’s own solutions to make driving in the future safer and easier.
“Ford has been delivering new vehicle technologies that make driving safer and
easier for more than a century,” Ford president and CEO Jim Farley said. “We
are excited to work with Mobileye on a platform that supports our development
of next-generation autonomy technologies. Our investment in these capabilities
will allow us to transform our customers’ transportation experiences.”
- First consumer AV built on Mobileye Drive
tech: Mobileye and Zeekr, the global
premium electric mobility technology brand from Geely Holding Group, will
further expand their partnership by building a new all-electric vehicle with
L4 capabilities enabled by Mobileye True Redundancy™ sensing, REM mapping
technology and Responsibility-Sensitive Safety (RSS)-based driving policy along
with Geely SEA architecture’s true-redundant braking, steering and power under
an Open EyeQ concept that allows seamless integration between Mobileye and
Zeekr technologies. It is believed to be the world’s first L4 vehicle for
consumers. The vehicle’s consumer debut is expected by 2024 in China, with a
global rollout to follow.
“Mobileye has been a strategic partner to our mission of delivering lifestyle
vehicles fit for a more sustainable and autonomous future of transportation,”
said Andy An, CEO of Zeekr Intelligent Technology. “Our partnership supports
Zeekr and Mobileye’s shared ambitions for leading the global ADAS and AV
industry. Zeekr welcomes open collaboration that enables the integration of
technological expertise to create a more sophisticated autonomous mobility
experience for our customers.”
Also unveiled at the news conference
was the Udelv Transporter, a purpose-built
autonomous delivery vehicle powered by
Mobileye Drive. As announced last year, Udelv plans to produce more than
35,000 Mobileye-driven Transporters by 2028, with commercial operations
beginning in 2023.
Source: Intel media announcement
