MetaJuice Partners with Metaverse native luxury fashion brand Auroboros and Grimes to showcase in Decentraland and Extend the Experience into IMVU, the World’s Largest Social Metaverse

MetaJuice partnership offers new pathways for wearable NFTs to function across different metaverse worlds, creating a boundless world of possibility for interoperability

During the show, Auroboros and MetaJuice will drop a POAP. POAPs serve as a digital record held by collectors as digital proof that they attended, or participated in, a physical or virtual event. This POAP will unlock access to a unique IMVU wearable inspired by the Grimes performance. Owners of the wearable will be able to wear it on their avatar directly in IMVU, transcending metaverse worlds. 

“MetaJuice is creating a path toward interoperability between metaverse spaces, and it’s a peek into what’s to come.. We’re excited to give users the opportunity for fluidity so they can seamlessly explore other worlds,” said Nancy Beaton, Senior Vice President of Strategy and Blockchain at MetaJuice and Together Labs. “When we created MetaJuice, we envisioned boundless opportunities for users to earn, socialize, play and collect what they love, and it’s exciting to see this vision begin to come to life through this partnership.”

IMVU is no stranger to digital fashion showcases. Last year, IMVU launched its own digital fashion and NFT showcase event to debut the creative styles, collections, and designs of top fashion designers, including Collina Strada, Mowalola, Gypsy Sport, Freak City, Mimi Wade, My Mum Made It, and BruceGlen, all in collaboration with Creators from the IMVU community.

“Fashion is incredibly important and is a primary way users express themselves in the metaverse,” said Maura Welch, VP Marketing for IMVU/Together Labs. “We're thrilled to work with Grimes and Auroboros to deliver engaging, rewarding interoperable brand experiences that  authentically integrate into our community.”

Decentraland will host a series of events throughout the week, including runway shows, afterparties, and pop-up shops with different brands showcasing digital looks on avatars walking the runway. For those looking to attend, Metaverse Fashion Week is free and open to all who wish to participate, available on the Decentraland platform. Auroboros will be showcasing its digital collection, ‘Biomimicry,’ first shown at London Fashion Week 2021 and Grimes will be modeling a new ‘Mystique’ bodysuit inspired by cult sci-fi films like X-men and Black Panther. 

Source: MetaJuice media announcement