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Zoho Integrates Generative AI with Its Own AI Engine to Reinforce CX

Zoho Integrates OpenAI with Zia, Strengthening Generative AI Capabilities While Upholding Core Tenets of AI Strategy

The Integration of Generative AI Technology with Zoho's Homegrown AI, Zia, Reinforces Customer Experience, Privacy, and Value

Zoho Corporation, a leading global technology company, announced execution plans and ongoing investment in AI, beginning with the launch of 13 generative AI Zoho application extensions and integrations, powered by ChatGPT. Generative AI is the latest step along the company's innovation roadmap, blending third-party intelligence with Zia, Zoho's powerful AI engine, which runs on Zoho's secure cloud. Leveraging Zoho's decade-long investment in AI, this integration model greatly improves customer experience, adds considerable customer value, and better protects user privacy.

"The fusion of ChatGPT's generative AI with our homegrown AI features will provide users with a more intuitive, efficient, and secure experience, reflecting Zoho's deep R&D-first culture," said Ramprakash Ramamoorthy, Head of Labs and AI Research for Zoho. "As a technology partner, Zoho's customers continue to rely on us for keeping them ahead of the curve while retaining core tenets like privacy and value, which they have come to respect. We will continue to deliver on this promise without compromise."

The following are the three core tenets of Zoho's AI strategy:

  • Customer Experience: Zoho's AI solutions deliver the context, intelligence, and efficiency necessary to produce exemplary experience. Zia is woven into the fabric of each step, be it enhancing customer records, producing documents, providing insights into processes or proactively forecasting, and preparing for user issues that might arise.
  • Customer Privacy: Zoho builds its AI in-house, resulting in optimal privacy protection that effortlessly unifies with users' greater technology ecosystems. Tools powered by Zoho's AI extensions deliver intelligence without compromising customer data or sending information to an unverified third party. Examples include handwriting detection, phishing protection, communication translation, and more.
  • Customer Value: Zoho delivers multifaceted value in the form of customer productivity, ease of use, cost, relevant KPIs, and making AI widely available to a broad set of people. Any piece of technology that saves customers time will become a priority for Zoho, and AI is no exception.

AI Roadmap and Vision

In the short term, Zoho will facilitate Zia's integration with third-party intelligence, as it has done with ChatGPT, bringing the newest technology into the company's broad portfolio of business solutions. As Zoho progresses, the company intends to take generative AI technology in-house, ensuring its 90 million global users benefit from intelligent experiences as well as Zoho's leading value and privacy standards. In addition, Zoho is currently developing proprietary Large Language Models (LLMs) capable of conversing, summarizing, paraphrasing, and adapting to new tasks with zero-shot learning techniques, empowering seamless AI-driven communication and knowledge discovery like never before.

Generative AI in Zoho Applications

Zoho's new generative AI integrations, powered by ChatGPT, complement the broad portfolio of AI technologies Zoho already supports. This new technology has been contextually integrated into Zoho's applications and can be leveraged right away by users of all stripes. 

"Zoho is leading the way with its integration of OpenAI," said Zoho customer Steven Gabbard, Founder of Contractor Foreman, provider of construction management software. "As the AI continues to improve, so will the ability for our team members to serve our customers by helping us work smarter, not harder."

Source: Zoho media announcement
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