Users of Mobile Video Calling Reached 1.8 billion in 2020, Growing by 600 million Globally

COVID-19 Pandemic Accelerates Adoption of Mobile Video Services

A new study from Juniper Research has found that the number of mobile video calling services reached 1.8 billion globally in 2020; rising from 1.2 billion in 2019. This represents a growth of 50% over 12 months, as the COVID-19 pandemic fueled the need for remote communication services.

The study, Mobile Voice & Video Calling: Operator Strategies, Vendor Opportunities & Market Forecasts 2021-2025, predicts that the number of mobile video calling service users will continue to grow; reaching 4.5 billion users by 2025, representing 50% of global mobile subscribers.

Capitalising on the Growth of Mobile Video Calling

The report identified North America and Europe as two regions that will experience considerable uptake of mobile voice and video calling solutions over the next four years. By 2025, over 70% of mobile subscribers are anticipated to use mobile video calling solutions in these regions; owing to high smartphone ownership and the ubiquitous availability of video calling services.

The research recommends the integration of mobile voice and video calling services into smart speakers to maximise service value. Research co-author George Crabtree remarked, “Innovation in the mobile voice and video space will come from consumer devices beyond smartphones, enabled by the IP-based nature of video calling services. This provides the perfect platform for the development and rollout of new video calling services over the next four years.”

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