ServiceNow Makes Strategic Investment In AoraNow, The First Pure Play Servicenow Partner In Japan

ServiceNow announced a strategic investment in AoraNow, the first pure play ServiceNow partner in Japan. A subsidiary of Pasona, a leading Japanese employment and staffing organization, and Circlace, a digital transformation consulting company, AoraNow will expand ServiceNow’s reach to new customers and develop job‑ready technology talent in Japan. ServiceNow Ecosystem Ventures' investment is alongside Tquila, the lead investor.

As Japan continues to embrace the intelligence revolution, the government has committed to skilling 2.3 million digital workers1 in the next two years to propel digital transformation. ServiceNow has been investing in Japan for more than a decade where the Now Platform is experiencing significant growth and adoption in the region.  

“As our first pure play ServiceNow partner in Japan, AoraNow will be well positioned to serve many companies seeking to adopt and implement the Now Platform in the country,” said David Parsons, senior vice president of Ecosystem Ventures at ServiceNow. “AoraNow’s ServiceNow capabilities, local expertise and industry experience will help bring the power of our platform to the forefront of digital transformation to those companies seeking competitive advantage in Japan. With the support of Pasona and Circlace, this collaboration represents a huge step in closing talent gaps and help modernize Japan’s businesses.”

“As Japan rapidly evolves into an innovation hub, we’re pleased to partner with ServiceNow to propel digital business growth in the region,” said Scott Sato, Chairman at AoraNow. “This investment furthers our efforts to help companies acquire the necessary skilled talent and tools to transform their organization. We look forward to extending the best of our combined capabilities, experience, and skills for advancing solutions in Japan’s thriving economy.”

AoraNow will focus on IT and customer service transformations as well as generative AI implementations to help boost productivity and efficiency. It will also strengthen technical training efforts as part of RiseUp with ServiceNow, a global skilling initiative to train one million people on the Now Platform. With Pasona’s extensive staffing and training model aligned to Japan’s current skilling initiatives, AoraNow will quickly scale and deploy skilled digital workers, filling in‑demand projects across the country.

“This is our first partnership with ServiceNow and we’re excited to embark on this journey,” said James McHugh, Chairman of Tquila. “The Tquila team is committed to working with our long‑term partners Circlace and Pasona to attract and develop the best talent in the market so, together, we build a market‑leading, best‑in‑class ServiceNow services business.”

The investment builds on the ServiceNow Ecosystem Ventures program, launched in May 2023 to fuel partner growth in key global markets. ServiceNow's support allows partners to extend their go‑to‑market capabilities and deepen their experience with ServiceNow’s technology and solutions to deliver value more quickly. 

Recently, ServiceNow Ecosystem Ventures has invested in companies including ANSR, Blueship Co.,Ltd and Japan System Co., Ltd., and Plat4mation.

Source: ServiceNow media announcement