Ticketmaster has officially selected as its mobile ticketing solution LISNR , a tech startup that converts data into audio. LISNR’s Smart Tone technology is quickly becoming the new global standard for mobile authentication, having already implemented sound technology for companies like Jaguar, Land Rover, and now Ticketmaster. It’s mobile authentication is seamless, secure, and easy, making it a natural fit for Ticketmaster’s event ticketing. This LISNR + Ticketmaster roll-out is called Presence - a way to provide seamless, secure, and easy entrance to events, while authenticating exactly who the ticket holder is.

The Internet of Sound has gone mainstream. By partnering with Tickemaster, LISNR Smart Tones™ will replace barcodes and QR codes, and provide a more secure, faster and affordable contactless ticketing experience to every venue worldwide. LISNR’s technology also ties Smart Tones™ tickets to the mobile device, so venues will be better equipped to verify tickets and minimize ticketing fraud. 

This seven-figure deal is projected to represent 300-500 million transactions per year within four years.

Source: LISNR media announcement