NPAW Introduces SmartUsers to Predict Churn and A/B/n Test Business Decisions with the Most Accurate Technology in the Market

NPAW (NICE PEOPLE AT WORK), the most advanced and holistic big data and business intelligence company for online video services, introduced today SmartUsers. The disruptively innovative module works within the YOUBORA analytics solution to allow content providers A/B/n test new decisions on precisely segmented users samples - based on any desired parameters including predictive churn algorithms, to launch successful improvements, ultimately reducing churn and maximizing revenue.

SmartUsers offers unprecedented knowledge to YOUBORA customers by adding predictive insights to help them act before churn. The cutting-edge technology behind it not only allows customers to predict user churn for the upcoming 30 days pointing out the probability of abandoning the service, but also aids in successful A/B/n test strategies on customized samples within the customer's audience, track results in real time and select the recommended action based on solid algorithms that output the probability of success when implementing the tested action across the entire platform. This results in loyal audiences and tremendously optimized online video businesses.

With SmartUsers customers can have their own lab, being able to define experiments for specific, measurable goals and make accurate, data-driven decisions regarding player configurations, content recommendation engines, customer care strategies, or UI/UX arrangements among others. Content providers have full visibility of their audience, deep understanding on consumption trends and users' life cycle.

NPAW's game changing module lets the user know how sensitive their customers are to changes on the video service. Customers can now decrease the amount of people fleeing their service and improve engagement. SmartUsers encourages YOUBORA users follow a new path towards success.

Source: NPAW media announcement