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The only publication dedicated to OSS Volume 2, Issue 3 - August 2005 | ![]() |
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Letter from the EditorTis the season…By Shawn Flemming ![]()
We thought it would only be appropriate to end the year focusing on the Customer Experience. In an effort to connect with your customer, it becomes vital that you not only understand their way of thinking about products but also how they view the experience of dealing with your company representatives, whether it be a salesperson, repairperson or customer service rep. By breaking down the myths and reality of up-selling/cross-selling, the back office supports vital to retaining customers and more than anything else the in’s and out’s SOA and CRM, it all boils down to satisfaction. It’s a simply philosophy: Keep the customer happy and coming back for more. Unfortunately, sometimes because of antiquated operating systems, ill-informed customer representatives, or worst yet, not knowing the fundamentals of what a customer thinks, companies are spending countless dollars on swaying new customers when their best bet is keeping the ones they already have.
Shawn T. Flemming Editor-in-Chief Pipeline Publishing, L.L.C. | Subscribe
© 2005, All information contained herein is the sole property of Pipeline Publishing, LLC. Pipeline Publishing LLC reserves all rights and privileges regarding the use of this information. Any unauthorized use, such as copying, modifying, or reprinting, will be prosecuted under the fullest extent under the governing law. |
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