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subscriptions. It also encourages users to try before they buy, which could help move more users up the ARPU ladder over time.
What strikes me about Kabira’s solution, however, is that it looks like the future of BSS to me. It looks more like hardware than software. My CIO mentor once told me that hardware is great because the light is either green or red. If it’s red, you plug in a new box. Software is all shades of grey, making it much more difficult to work with. Kabira’s solution is software, but it’s leaning in that “greed light/red light” direction. It’s very well defined – you plug in this high performance real-time charging and provisioning platform and it pretty much does what it does.
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Software is all shades of grey, making it much more difficult to work with. |
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Kabira, like the rest of the BSS space, is arguably guilty of jumping on the hype bandwagon. But I think there’s something to be learned from how well defined its solution is. The technology is amazingly complex and advanced, but it’s wrapped up in a tidy package that provides specific functionality and is relatively straightforward to implement. In my opinion, the BSS sector needs to offer more of this sort of thing to help CIOs limit their risk, restrain costs, and sell businesses cases to Boards. If BSS providers can talk about practical and well defined solutions to
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Kabira’s solution also has the advantage of being service-aware. It can deliver service and charge for it. The platform knows what’s moving and where it’s going. It’s a source for the powerful intelligence that advertisers and marketers want. It’s not limited to specific types of transactions or services. And it’s proven to be a capable OEM component for Hitachi. This means Kabira has figured out how to get high-volume, low-cost distribution out of a very complex software product without throwing armies of integrators at it.
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specific problems, rather than shoveling a lot of hype and making somewhat vague promises about future revenue growth, they’ll do their CSP prospects and customers a favor. They’ll also help the industry focus on the reality of where its market is headed: being an enabler for more of what millions of people are already doing online.
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