The key decision
I’ll let you consider this… and while you meditate on it, I will tell you the end of my story:
After our partner had been bought by our competitor, our business development team managed to find another great player that could also provide an innovative billing solution with open APIs and standard interfaces to successfully support end-to-end VoIP and Triple Play solutions for our customers. We were back on track!
Yes, partners can become competitors or can already be competing with you on other products, but these are the rules today and vendors have no choice but to play the game. Considering your background, size, business and market, a decision to buy your partner might only slow you down or even stop you completely.
The key is to choose the best players for your team. As long as it’s a win-win situation and a big win for the end customer, that’s all that matters!