“If you can’t be with the one you love, love the one you’re with.”
- Crosby, Stills, Nash, and Young
Most of you who are reading this letter are employed by Communications Service Providers. Therefore, I have little doubt that if I asked you about your vision for a perfect world, that in addition to a garage full or Ferraris and a live-in masseuse and a spouse with the looks of Brangelina and the brains of Stephen Hawking, you might also state that in that perfect world, CSPs would make big stacks of profit by simply providing services. Voice. Data. Video.
Few threats of external competition. No need to work outside of your core competencies. Just a profitable job doing exactly what you’re good at doing.
However, a quick look into my OWN garage tells me that we do not, indeed, live in that perfect world. In THIS world, traditional revenue lines are drying up, and CSPs must endeavor to innovate and remain profitable, or else be left in the dust as consumers turn to newer and sleeker technological innovations. As much as we’d all love to live in that world, we must love the world we’ve got.