By
Sanjay Mewada
The Managed Service Syndication Business Model
Managed Service Syndication is a new business model that allows Telcos, service providers, and even software vendors to pool their assets, specialties, and core competencies to create compelling new service offerings.
Managed Service Syndication is replacing the traditional vertical model in which Telcos develop services on their own. This is exactly the same kind of change that occurs when Web 2.0 mash-ups replace services created by single vendors.
In Service Syndication, content, service, and applications providers, as well as technology vendors and Telcos, create a Services Ecosystem to buy, sell, collaborate, and compete to deliver complex services and service bundles.
The Service Layer and Service Components
Complex services cannot be created and managed in the same way that simple services are. Service configurations, service templates, and QoS parameters cannot reside in the Network Layer, but must be abstracted to the Service Layer.
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Complex services cannot be created and managed in the same way that simple services are. |
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Service Syndication is the process of sharing abstracted service elements with ecosystem partners. In Service Syndication, pre-qualified players make service components available for service creation by others, thus stimulating a mutually beneficial Services Ecosystem. A Telco, then, can offer service elements to a variety of partners tailored to the requirements of specific markets.
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In Managed Service Syndication, service attributes are modeled in the Service Layer. Abstracted services and their attributes are stored in a Service Catalog and are exposed using industry-standard interfaces. The abstracted service elements can then be combined into innovative new services — and can be bought and sold by ecosystem partners.
Managed Service Syndication
Managed Service Syndication is the Telco industry's version of Internet mash-ups — web applications that combine data from more than one source into a new web service. Adding real-estate data to Google Maps is a well-known example.
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The component-based approach inherent in Managed Service Syndication provides a collaborative way to design, launch, and manage increasingly complex services without months of development, testing, and integration — while continuing to provide the Telco reliability demanded by business users.
Managed Service Syndication Catalyst Project
The TM Forum Catalyst project, "Building Marketplaces With Managed Syndicated Services," was demonstrated at Management World 2008 in Nice, France. The goal was to show how vendors and service providers can work together using standards and frameworks to create innovative new solutions in six months or less.
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