Pipeline Publishing, Volume 4, Issue 2
This Month's Issue:
Keeping Customers
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Service Quality Management -
The next logical step

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In order to ensure sustainability of the SQM infrastructure, particular attention needs to be paid to reuse, specifically with regard to nested services. The decomposition of services into there critical components provides an opportunity to take advantage of Service Orientated Architectures to ensure maximum component reuse. These service building blocks and corresponding KPI’s can be reused as services are composed, in some cases on the fly. Creating service models that reflect the customer experience and system performance, as well as putting in place the appropriate service management processes across all organizations responsible for end to end service quality, is vital to provide the speed and scale necessary to cost effectively implement and maintain an SQM solution within a CSP’s environment.

CA provides a Service Quality Management solution that addresses the spiraling cost and complexity associated with an implementing an end to end service quality management solution. The CA solution offers a comprehensive approach that has a modular architecture that allows the CSP to leverage existing investments while implementing a holistic service quality strategy. The solution consists of core technologies areas of Service Management, Resource Management, Problem Management and Identity Management. Service management provides the service dependency mapping and configuration capability linked to a unified service model to deliver a converged view of the services and key quality indicators inclusive of contracted service levels. Resource management provides flexible correlation and root cause analysis of heterogeneous networks, systems, applications and databases. Key performance indicators are defined and implemented at the resource

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level and roll up into key quality indicators at the Service Management level. Problem management provides a work flow driven solution for automated incident management with auto-assignment and notification / escalations to ensure SLA compliance. Customer self-service capabilities for call optimization, deflection and prevention ensure the customer satisfaction is maximized in the unlikely event of an incident. Identity management provides a comprehensive solution for management of a subscriber’s identity and entitlement. Federation of identity across platforms and services ensures rapid deployment of new services across multiple applications, devices and networks.

Designing, delivering and managing a customer’s entire experience, from cradle to grave, is incredible complex as it requires real time information from hundreds of disparate systems compiling dozens of metrics. However, the cost of not proactively undertaking a Service Quality Management initiative far outweighs the investment as increased competition intensifies the battle for loyal customers.

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This article has been sponsored by CA. CA is one of the world's largest OSS/BSS management software companies serving all of top-10 telecommunication service providers* in the world and more than 98 percent of the Global 1000® companies. For more information on topics or solutions covered in this article, please contact the author directly: james.lochran@ca.com

* Per category rankings reported by Fortune® Global 500 (www.fortune.com)

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