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including a deal with Magdalene in the UK involving reselling Nakina's Network OS products and in-region network engineering, implementation and support services to Nakina’s European customers.
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Empirix was on hand, and they brought with them more than a few copies of their new book on IMS adoption. The book, entitled “Ensuring a Quality Experience: A Practical Guide to Testing and Monitoring IP Multimedia Subsystems and Services,” is a strong thought leadership move for the testing and monitoring firm, and focuses on real-world IMS issues, testing IMS, and industry best practices for IMS devices and applications. This educational push is a part of Empirix's recent company philosophy, it would seem, as the firm has carefully developed its role as educator, with frequent workshops for firms dealing with real problems and real solutions dealing with IMS, VoIP, and other areas of the industry.
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NXTcomm can still be safely considered the cornerstone of the telco event calendar in North America. |
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- Polystar was present at the event, which marks a new chapter in the life of the Swedish testing and monitoring firm, as this was their first time exhibiting at a US show. Christer Holmberg, VP of Marketing for Polystar, seemed excited for the new possibilities available for the company, which has had the enviable position of claiming profitability since Day 1.
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Representatives from Amdocs were at the show, though after the massive presence of the firm (and, more specifically, its Cramer division) at TMW-Nice, their presence was hardly deafening (with no booth, opting for a speaking spot and direct partner/customer meetings.) Perhaps they, like many software firms, decided to back off this year as
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- Wipro was available as well, and the amiable firm addressed some of the shifts occurring in the industry. The shifts in question are the move of applications from the laptop screen to the mobile screen, and, on a longer timescale, mobile applications that can really shake up the way individuals receive information and are marketed to. One example, presented by Sunil Kand, CTO of Wipro, was of an application that could, when you access it looking for movie showtimes, show you where the nearest theaters were, what times the movie was playing, and send a streamed trailer of the movie at hand, thereby converting a mobile device into a much more flexible piece of equipment than was previously available.
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everyone waited to see how this years show played out since the split and refit of the USTA and TIA shows.
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BEA was on hand, in part to promote its release of WebLogic Network Gatekeeper 3.0. It's designed, according to BEA, “to help operators maximize investment in existing networks, as well as generate additional revenue from new SDP and IMS network capabilities.” This was joined by an announcement that Vodafone Netherlands has deployed WebLogic Network Gatekeeper as the foundation of its SDP. That, joined with an OSS Oberver report that BEA is the market leader for middleware with 36% of the market (a 2:1 lead over its nearest competitor) made for a strong show for the firm.
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