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patterns by time of day, application, protocol, byte count, etc. helps providers create highly targeted service packages and billing options for different groups.
New service examples might include:
• VoIP services for those already using Skype or Vonage
• Gaming services, with increased throughput and highest priority treatment during weekend or evening hours
• Low cost, low throughput plans for casual users
• Plans for high bandwidth users or heavy P2P users
Various “class of service” plans for business users, such as plans that prioritize VPN traffic, or offer higher overall priority than other business users
More providers are moving toward innovative billing models to help level the playing field among heavy and casual users, now that these segmentations are possible. Usage-based billing offers the truest form of equality, where subscribers pay by the megabyte. IT administrators with long-term reporting and accounting software can track each and every subscriber session, so data is easily obtained and integrated with billing systems.
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"...providers can even create bandwidth on-demand or customer self-provisioning..." |
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Pipeline Welcomes Industry Partner
For “power users” or businesses that require periods of additional bandwidth, providers can even create bandwidth on-demand or customer self-provisioning. Providers can create a secure portal for subscribers to dynamically request additional bandwidth for specific periods of time. For instance, providers might offer subscribers a “turbo button” that allows them to increase their bandwidth from 1 Mbps to 5 Mbps for a short period of time while they download a movie. Or, a business subscriber could access a “virtual policy manager” to set and change application-priority policies and see trending and real-time reports.
DPI for service optimization provides an inherent “fairness” mechanism that levels the playing field and ensures the highest quality of service for everyone. Ultimately, the benefits offered by DPI for service optimization are not limited to technology improvements. By harnessing the data within the network, providers can manage QoS on the physical layer, as well as create value on the business level. By proactively creating visibility into the network, the potential for negative service experiences can be limited, leading to a happier, more loyal customer base.
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