Pipeline Publishing, Volume 4, Issue 1
This Month's Issue:
Come Together:
Fixed-Mobile Convergence
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Finding Your Identity: Fixed-Mobile Convergence and ID Management

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Best practices for subscriber identity management

Based on our firsthand experiences with Tier 1 network operators in Western Europe and the United States, we have observed the following best practices for subscriber identity management in wireless and FMC networks:

  • Give subscribers simple and convenient control of their privacy, preferences, and permissive identify sharing

  • Offer secure and trusted protection of subscriber data by refraining from disclosing it easily or incorrectly to third parties

  • Leverage user-data analytics to proactively identify their persona to discover and permissively offer new services that are relevant and valuable to them

  • Create one common point of federated subscriber privacy and preference data across networks for use by all FMC services and third party applications

  • Leverage the consolidated and federated subscriber data to support the advent of next-generation services by ensuring that appropriate subscriber-centric QoS levels are applied proactively

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Conclusion

Clearly, FMC brings with it significant benefits, chief among them the ability to supply communication services ubiquitously while supporting nomadic and mobile capabilities. To remain competitive, however, FMC network providers must be able to differentiate their service offerings by delivering compelling features (e.g. guaranteed QoS levels) and capabilities (e.g. the ability to enable 3rd-party service and content providers to deliver optimized services) quickly and efficiently while maintaining subscriber privacy. Only those FMC providers that are able to deliver the greatest convenience and value, and create the most efficient value chains will succeed in attracting the top content providers and the most loyal and profitable customers.

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