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- Agility in mashing up economical service propositions and the systems to support their delivery, operational support and billing;
- Creating supply chains that mash contents and application from different service providers;
- Ubiquitous broadband transport networks.”
Sanjay Mehta of Oracle Corporation:
“The rate of convergence and cross-over between the telecom industry and [other] players is intensifying. To face this new world Telcos must recognize the need to look to new business models and operating procedures. Many are considering major changes in the way they run their businesses, how they interact and work with their partners and, of course, the underlying supporting enterprise applications and business processes.”
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What if Edge service providers and Core service providers got together to form a type of Community Garden Clubtm? |
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both Edge and Core will facilitate the same value networks.
The Garden Club™ would be created by Core service providers unbundling the assets they would otherwise use to build exclusive services. Specifically, the interfaces to IMS and 3GPP service components, the Service Delivery Platforms (SDP), would be opened up to the Edge providers. The Service Delivery Framework (SDF) is – potentially - the great service provider mash-up. By opening the SDF to Edge companies, productivity would improve and roadblocks to innovation eliminated. Edge services could directly the most appropriate QoS and have this automatically provided by the Core.
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The Garden Club™ Concept
The concept of the Community Garden Club is not simply a world in which the Edge provides the services and the Core provides the network. Edge companies acknowledge that there are service enablers that could well be supplied by the Core – in addition to carrying bits, and beyond specific QoS. Some of these service enablers are: security and authentication; common addressing technology; universal reach through interconnected networks; common signaling and session management, such as SIP; support for CODECs and edge devices without discrimination; and policy enforcement. We can think of these service enablers as services provided by the Core community to the Edge community. With smart network facilitators providing connectivity plus service enablers, alongside innovative through-the-middle service providers providing innovative services, we will see the emergence of multi-player value networks. It will no longer be appropriate to talk of value-added service providers, because
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In this way, the Edge would be sheltered from the complex concerns of the network through the use of a large number of utility services which together provide the “service plumbing” for Edge-developed services. All Edge developed services would use these common services. This ecosystem of pre-developed, run-time “plumbing services” manages and controls the technology of the Garden Clubtm. Wherever they were originally developed, they can be most usefully managed by the Core, which can distribute access to the services along with the corresponding network facilities.
By allowing the Edge to directly access the Core infrastructure services, those Edge services would provide higher quality service to end users than current “wild west” Edge services. Users who value quality would choose these Garden Club™ services in preference to other services. Customer choice would remain a feature of this new environment.
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