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to say: “While at
CTIA, Visa will be discussing their
mobile strategy, which includes global
pilots, a mobile platform and partnerships
with wireless carriers and mobile-device
manufacturers. Visa’s mobile
platform includes contactless payments,
over-the-air personalization, couponing,
mobile banking, and person-to-person
funds transfers.”
The benefits of CTIA Wireless 2007 seem to be great for anyone involved in the
wireless industry. Mesirow feels the show is especially important to hardware
and software vendors. “This is absolutely their show,” Mesirow said. “They
are their showing their wares to their customers. This is the world’s largest
marketplace for what these folks are doing…This is their number one selling
event of the year. I think for a lot of people, it makes or breaks their year.”
There is a large list of service providers that will be attending the event.
Pipeline caught up with a few of them to get their thoughts on the importance
of the event and what they will be showing. For instance, Spirent says it will
be
“demonstrating industry leading
test solutions that provide vendors
and operations validation at all stages
of the wireless device and service
life cycle. Specific examples of these
solutions will be
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CTIA
feels that the event “will
arm you with the knowledge and competitive
intelligence you need to keep up
in the industry that changes and
evolves at break-neck speed.major
attraction of this year’s
event is the 8,000 square foot wireless
building that will showcase the
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when
deploying and managing
new services, pricing plans,
and loyalty programs.”
The Personeta booth will feature
a live demo of “some
of our fixed-mobile convergence
(FMC) features from our
converged applications
portfolio. We’ll
have additional information
and details surrounding
TappS NSC™, Personeta’s
standards-based service
creation and execution
platform, as well as our
portfolio of IMS enablers
such as IM-SSF and SCIM,
which are designed to help
service providers maximize
legacy investments as they
move toward an all-IP network.”
Narus will be “demonstrating
the world’s first security
engine based on Information
Entropy.”
Narus also plans to make
a big new product announcement
at the show, but no further
details are being released
at this time.
To reiterate how important
the event is for service
providers and other kinds
of wireless-related companies,
Spirent had this to say: “CTIA
is one of the best shows
of the year from us for generating
sales leads, closing
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demonstrated
at the Spirent booth, including solutions
for WiMAX, locations-based services,
and MediaFlo.”
IBM plans on showing “Order-to-cash
transformation and order entry integration,
wireless and IP Multimedia Subsystem
Service Management, Web 2.0 and Telco
2.0 Applications” and many other
topics. On the other end of the spectrum,
Openet will be launching a new brand
identity. “Our objective is primarily
to re--launch our brand and illustrate
to the industry how Transactional Intelligence
aids communications service providers
in increasing revenue, reducing costs,
and minimizing risk
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customer
deals, working with partners
and others.” Openet
feels that
“[Our] customer base
is predominantly made up
of wireless service providers
worldwide. Openet has a strong
U.S. customer base with three
of the tier one U.S. operators
as customers. Participating
in CTIA gives Openet an opportunity
to both see and meet with
our existing and perspective
customers, as well as identify
trends, products, and services
that may influence the required
capabilities of Openet’s
products and solutions.”
IBM, on a similar note, feels
that “the CTIA Wireless
show is a very important
event for IBM.
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