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Pairings included:
- Nakina and Alcatel-Lucent
presenting alongside AT&T
- ConceptWave presenting with Comcast
- Intelliden presenting alongside Cbeyond
- Amdocs speaking with MetroPCS
- Convergys presenting with Cavalier
- Oracle speaking alongside Telecom Italia
- Celona presenting with BT
- Sigma Systems speaking with Charter
- Progress in a session alongside
Telus and AT&T
- IBM presenting separately with
both Telefonica and Qwest
- HP addressing the conference
alongside China Unicom
- CA presenting with Covad
- JDSU presenting with
Time Warner Cable
- NetCracker and Qwest/Romtelecom SA
- cVidya presenting with Vodafone
- Subex presenting with Verizon,
Qwest, CenturyLink and Level3
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In the sessions, service providers came out to present alongside their vendors |
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The new performance tool, which enables different people within an organization to gain insights into the portions of the network for which they are responsible, was one of a few solutions that the company launched in 2009. Hateley expects those solutions to gain some traction and contribute to company profits in 2010.
Several executives at the show said they expect analytics to be stressed more in the future as service providers attempt to maximize revenues and develop newer pricing plans.
Nigel Upton, HP customer intelligence and billing director, was one of several experts at the conference to point out that service providers need to “escape the flat rate trap.”
The issue is particularly critical for data usage as smartphones become more popular, pushing network limits for data traffic while the monthly flat rate bills remain low in the midst of aggressive competition between major carriers like AT&T and Verizon.
Verizon is attacking the revenue issue from another angle, by doubling its early termination fee for its smartphone products. The doubled fee, however, has caught the attention of the U.S. Senate, where Sen. Amy Klobuchar (D-Minn.) introduced a bill to limit early termination fees wireless carriers charge consumers.
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Further Vendor News
Among those who said booth traffic was good were InfoVista’s Stephen Hateley and Natalie Salser. They were demonstrating the company’s latest real-time performance tool, Vista360, which they said drew interest from a couple of smaller service providers. That was good for InfoVista, which has cut its trade show plans from a handful of shows a year to just two, the just-completed TM Forum Americas event and TM Forum Management World 2010 in Nice.
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The Verizon move is an attempt to help ward off customer churn. The argument is that the carriers need to ensure that consumers stay with their contracts long enough to pay for the carrier-subsidized portion of smartphone purchases.
Even with the termination fees, customer churn still remains a big issue in the telecom industry, an issue for which many vendors at the TM Forum’s Management World Americas conference were offering solutions.
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