Pipeline Publishing, Volume 5, Issue 8
This Month's Issue:
What Now? The Future of Mobile Devices
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Mobile World Congress 2009 Preview

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Pipeline: What is the draw for entering the Global Mobile Competition? What kind of prestige do you think winning such an award brings to a company?

David Pringle: The GSMA Global Mobile Awards is the most respected program of its kind in the communications industry. The Awards attract entries from around the world and are judged by a panel of independent, respected experts. Being recognized by the GSMA, the global trade association for mobile operators, helps distinguish a vendor from their competition.

Winning an Award brings with it many other benefits, including increased awareness amongst sales prospects – the Awards ceremonies are attended by dozens of C-level executives from all the major mobile operators and vendors. Winners are also promoted by key media around the world: The GSMA has

“Top executives will provide the strategic context necessary for OSS/BSS suppliers to develop their own strategies for dealing with the economic slowdown.”


Mobile World Congress yet. We expect the Congress to provide a valuable insight into the significant challenges presently facing our industry and how the global economy can leverage mobility to create new opportunities, and drive productivity and prosperity going forward.

Here’s what some vendors had to say about why our readers should seek them out in Barcelona:

AMDOCS (Stand No. 8B101, Hall 8 and AV 65, Avenue)

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high profile marketing agreements with national, international, and online publications

Pipeline: Are there any categories that OSS companies would be particularly interested in entering and possibly winning?

David Pringle: OSS companies might be particularly interested in entering the Best Billing or Customer Care Solution award recognizing the innovative programs developed by operators and the products or services developed by CRM or Billing solution providers that will increase profitability, reduce costs, and maintain a high standard of customer loyalty in this increasingly competitive environment.

Pipeline: Do you have anything else you’d like our readers to make note of?

David Pringle: The backdrop of the financial crisis, wildly-fluctuating stock markets, and a broad economic slowdown, means the 2009 edition is set to be the most compelling


“Attendees at this year’s Mobile World Congress should seek out Amdocs to learn more about how Amdocs is enabling service providers to meet the demands of the digital lifestyle in several key areas, including digital commerce, self service, and personalization. We’ll also be unveiling the latest development in branded portals, which represents a huge growth opportunity for service providers and sharing insight on how service providers can rise above the challenges of today’s economic climate to build a sustainable business of the future.

“Amdocs is obsessed with ensuring service provider success – from assuming full accountability for the deployment of our products and services through consulting and delivery services, to continuing to invest in our CES product portfolio that enables service providers to introduce, manage, and deliver services that meet the needs of the digital lifestyle. We’re helping SPs with the three

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