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By
Alana Grelyak
The 2009 Mobile World Congress is coming up next month in Barcelona, Spain, from February 16-19. In order to get our readers a more in-depth look at this massive event, we’ve conducted a Q&A with GSMA spokesman David Pringle. In addition, we’ve surveyed several OSS/BSS vendors to find out why they think attendees should stop by their booths during the event.
Pipeline: What are some of the biggest highlights of Mobile World Congress 2009?
David Pringle: The Mobile World Congress will bring together executives of the world's largest and most influential mobile operators, software companies, equipment providers, Internet companies and media and entertainment organizations. CEOs from companies including AT&T, Microsoft Corp., MySpace, Nokia, NTT DOCOMO, Telefónica, Telenor, Verizon Communications and Vodafone will address head-on the challenges presented by the global economic slowdown and will outline strategies for sustaining growth.
Under the theme of "Think Forward," the Mobile World Congress will explore the impact of the economic crisis, as well as focus on issues critical to the development of the communications industry, including the adoption of advanced mobile broadband technologies, such as Long-Term Evolution (LTE), the shift to an open mobile ecosystem, and the proliferation of mobile entertainment and advertising services. Widely-recognized as the mobile industry's must-attend event, the Mobile World Congress will showcase mobile products and services from approximately 1,300 companies.
Keynote speakers for the 2009 Mobile World Congress include:
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Global communications CEOs “will address head-on the challenges presented by the global economic slowdown and will outline strategies for sustaining growth.” |
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- Ralph de la Vega, President and CEO of AT&T Mobility and Consumer Markets
- Steve Ballmer, CEO, Microsoft Corp.
- Chris DeWolfe, CEO and Co-founder, MySpace
- Olli-Pekka Kallasvuo, President and CEO, Nokia Corporation
- Ryuji Yamada, President and CEO, NTT DOCOMO
- César Alierta, Executive Chairman, Telefónica
- Jon Fredrik Baksaas, President and CEO, Telenor Group
- Dick Lynch, EVP and CTO, Verizon Communications
- Vittorio Colao, Chief Executive, Vodafone
Academy Award-winning actor Kevin Spacey will also deliver a keynote at the Mobile World Congress, and he will host the MOFILM Mobile Short Film Festival as part of the Congress. (This is the very first mobile film festival of its kind. -Pipeline)
Pipeline: With approximately 1300 exhibitors already signed up, Mobile World Congress is going to be quite a large show. Can you mention a few highlights or events that would be specifically of interest to Pipeline’s OSS/BSS audience?
David Pringle: A key session for OSS/BSS specialists will be the Business Services Forum, running from 9am to 4pm on the Thursday (19th February) of the Congress.
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