ThinkAnalytics Unveils Personalized ImagesThinkAnalytics Delivers the Intelligence Powering Personalized Images to Boost Viewer EngagementThinkAnalytics unveiled Personalized
Images, which recommends personalized images from multiple catalogs on the UI,
content carousels and program guides based on the viewer’s interests and
profile. Personalized Images applies advanced AI techniques and information
science to automate the process of selecting the best and most appealing image
for each viewer, further boosting engagement and monetization across all
platforms. This further differentiates ThinkAnalytics market leading position
with even greater functionality and extensive use case library.
Complementing ThinkAnalytics’ Content Discovery Engine, Personalized Images supports images and metadata from a ubiquitous range of sources, including those from customers and third parties. Results from early customer deployments have produced impressive and consistent uplifts of 10-15% compared to displaying a single standard image. By dynamically selecting program images, Personalized Images helps to increased viewership, monetize content and increase the number of titles and hours watched per viewer. “With competition for viewers so intense, video service providers are constantly on the lookout for new ways to drive up consumption on their platforms. Personalized Images offers a really powerful way to help viewers find highly appealing content to watch. The results speak for themselves with our customers registering viewing uplifts of up to 15% when compared to standard poster images,” said Peter Docherty, ThinkAnalytics CTO. Source: ThinkAnalytics media announcement | |
