Smart Embraces Intelligence to Deliver a New Level of Service Personalization to Millions of Filipinos,
Powered by Amdocs aia
Smart
will now be able to target individual customers with products and
services that can offer them the most value when
they are most likely to
need them
Amdocs (NASDAQ: DOX), a leading provider of software and services to
communications and media companies, today announced that Smart
Communications Inc. (Smart) has deployed an Amdocs solution enabling
personalized and contextualized customer engagement. Smart is one of the
largest wireless service providers in the Philippines and has deployed
the Amdocs solution to support its entire subscriber base of nearly 60
million prepaid and postpaid subscribers. The solution is powered by the
Amdocs aia
platform which offers a rich set of telecom-specific, real-time
intelligence capabilities. It will enable Smart to create personalized
customer journeys that deliver the most relevant products, messages or
offers to Smart subscribers, at the most appropriate time and over the
most appropriate channel.
"This is a strategic milestone in our digital transformation
journey," said Ernesto R. Alberto, chief revenue officer at Smart. "We
wanted to introduce a new way to engage with customers. As opposed to
the typical mass-market or segmentation-based marketing campaign, the
Amdocs customer engagement solution powered by Amdocs aia allows us to
target individual customers with products and services that can offer
them the most value when they are most likely to need them."
The Amdocs solution was deployed to connect to key Smart data
sources, including Smart's enterprise data warehouse and CRM and
charging systems, offering a real-time view of the subscriber across all
the channels on which they are active. It then leverages real-time data
analytics to determine the right time to engage with the customer and
what to offer, continuing to optimize the customer journey in real-time.
Amdocs is also delivering dedicated consulting services to help Smart
formulate marketing strategies based on deep market insights, for better
business results. The deployment went into commercial use on schedule
and on budget and will be supported in a managed services model.
"Smart has built a reputation for innovation and their deployment of
our customer engagement solution powered by Amdocs aia is an additional
example of Smart's determination to take the customer experience to new
heights," said Gary Miles, chief marketing officer at Amdocs. "Smart
will now be able to accumulate, manage and transform their data assets
into real value for end customers. As a consequence, Smart will be able
to sell more effectively and execute the right retention strategies,
driving revenue growth and improving customer loyalty and net promoter
scores overall. Amdocs' approach of combining innovative technology with
a dedicated marketing consulting service which focuses on the business
outcomes is unique and allows us to drive better results for our
customers."
Smart has previously deployed Amdocs Kenan for billing. Amdocs has a
strong focus on Asia Pacific and has been active in the region for over
15 years, serving many of the area's leading service providers.
Source: Amdocs media announcement