Nespresso Improves User Experience
at Boutiques Worldwide with Guest Wi-Fi Service From
Orange Business Services
Fully
managed and secure internet and Wi-Fiservices to
be deployed in more than
35 countries
Orange Business Services has been selected as
the global supplier of Nespresso’s guest Wi-Fi and internet
service, which will be rolled out in most of its standalone
boutiques on five continents. The service will help
Nespresso bridge its in-store customer experience with its
digital channels.
When customers connect to the in-store guest
Wi-Fi service, they can immediately and securely browse the
internet and connect to the Nespresso portal. There they can
download the Nespresso app, visit Nespresso.com to access
digital services, browse the latest news or get further
product information. For guests who already have the
Nespresso app, they can immediately connect to it.
Orange delivers this secure, fully-managed
guest Wi-Fi service worldwide, including the local internet
connections, and ensures that it complies with strict and
changing regulatory and legal constraints. It also provides
customers with a consistent experience at all locations.
Digitally engage with customers
The guest Wi-Fi service gives Nespresso an
opportunity to digitally engage with its customers at its
boutiques. It provides support to communicate about the
latest campaigns, maintaining a link with Nespresso’s
connected customers. The guest Wi-Fi service complements the
27 Nespresso Customer Relationship Contact Centers (CRC)
managed by Orange Business Service.
“We put our customers at the center of
everything we do, and offering secure internet connectivity
in our boutiques is part of the experience that we create
for them. Orange Business Services will help us realize this
with a service that will play a role in our omnichannel
services portfolio,” said Jean-Paul Le Roux, Global B2C Head
at Nespresso.
“We are very proud to support Nespresso’s
leading customer experience strategy at a global level,
which mirrors the Orange Business Services customer focus
with a digital and human touch. With our global local
approach, we can also offer Nespresso on the ground support
and services in all the markets where they operate,” said
Helmut Reisinger, executive vice president, International at
Orange Business Services.
Source: Orange Business Services media announcement