OVBI: 2 TB USAGE GROWTH SURGING AS
SUBSCRIBER SPEEDS INCREASE
OpenVault sees 31% increase in “super
power users” in 1Q22
Rising adoption of higher-speed
broadband packages is accelerating the number of “super power user” subscribers
who consume more than two terabytes (2 TB) of bandwidth per month, according to
the 1Q 2022 OVBI (OpenVault Broadband Insights) report. The report was issued by OpenVault, a
market-leading source of SaaS-based revenue and network improvement solutions
and data-driven insights for the broadband industry.
With the number of subscribers
provisioned at speeds of 500Mbps or more per month approaching 20% – and with
more than 13% of subscribers on gigabit speed plans – the super power user
category experienced year-over-year growth of 31% in 1Q22, more than 72% faster
than the 18% growth for “power users” of 1 TB or more during the same period.
Data in the report was aggregated from OpenVault’s broadband management and
analytics tools.
In 1Q22, annual percentage growth of
super power users among operators employing usage-based billing (UBB) was 44%,
double the 22% in flat-rate billing systems. OpenVault cites subscriber
migration to higher cost unlimited usage plans in UBB systems as a key driver
of this trend: In 1Q22, UBB networks had 27% more gigabit speed tier
subscribers than FRB networks; and in one operator example, unlimited usage gigabit subscribers on average
consumed 2.3x the data of usage quota subscribers and close to 3x the upstream
data.
“Having
more gigabit subscribers on a network means more revenue, but it also means
more data usage,” the report notes. “But while UBB operators are seeing faster
growth for power users and greater gigabit speed tier adoption, UBB networks
are still better positioned to manage overall network traffic, with less
bandwidth consumption across all subscribers on average, when compared to FRB
networks.”
Other findings in the 1Q22 report
include:
- For the second straight quarter, average usage
topped half a terabyte, with monthly consumption in 1Q22 at 513.8 GB, up
11.3% from the 1Q21 average of 461.7 GB,.
- The 14.1% annual usage growth on FRB networks,
to 545.9 GB, continued to outpace growth of UBB networks (10.3%, to 501.5
GB), highlighting UBB’s ability to better manage the rate of subscriber
usage growth.
- During the NCAA March Madness
College Basketball Championship Game between Kansas and Duke on April 4,
network operators in the state of Kansas experienced a 24% spike in
bandwidth usage at 10 p.m., the height of the game, over the previous
three weeks.
- As subscribers migrate to
higher speed tiers, the number of subscribers with speeds of 200Mbps or
slower has declined almost 90% during the past year.
Source: OpenVault media announcement