Apple Users in US and UK Prefer Fingers to Faces, According to Juniper

40% of Apple Users to Spurn Facial Recognition, According to Juniper Survey

US & UK Contactless Payment Users Show Clear Preference for Fingerprint Authentication and Voice Recognition

A new survey conducted by Juniper Research has found that over 40% of iOS users in the US consider themselves unlikely to use facial recognition as a payment security technology. This suggests that a core use case for the iPhone X’s main security feature may struggle to gain traction amongst consumers.

Contactless payment users considered fingerprint sensors and voice recognition more appealing authentication methods, with 74% and 62% respectively saying they are likely to use these technologies.

For more insights, download the surveys and infographics: Consumer Attitudes to Mobile Banking & Contactless Payments, US 2017 and UK 2017.

Sluggish Contactless Growth for Mobile-first Markets

The survey asked 500 US and 500 UK smartphone users about mobile banking and contactless payments.

Overall the number of contactless payment users grew by only 2% year-on-year in the US, with most deployments coming from smartphone OEMs (original equipment manufacturers).
Contactless user numbers in the card-first UK grew by 12%.

The survey shows that while mobile contactless payments usage will grow in both markets, existing users will fuel most of that growth:

In the US, 73% of OEM-Pay users (Apple Pay, Samsung Pay, Android Pay etc) expect to increase their usage, but only 39% of non-users expect to start using mobile contactless payments.
This proportion is even lower in the UK, with only 26% of non-users reporting that they will start to use these services.

Security Still a Big Obstacle for Many

The survey found that, while contactless payment non-users have less concerns overall, 32% have concerns about the security of the transactions, a far higher proportion than users (14%). Mobile banking has a similar pattern, with 30% of non-users concerned about the security of transactions, compared to 10% of users.

“Transaction security is a key barrier for mobile financial services adoption” remarked research author James Moar. “Addressing these concerns will bring many consumers to the point where they will consider using such services.”

Source: Juniper Research media announcement

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