J.D. Power Study Shows T-Mobile Ranks the Highest in Business Wireless Satisfaction T-Mobile Ranks Highest in Wireless Satisfaction for Large, Midsize and Very Small Business CustomersIt’s not just consumers with their bandwidth-sucking kids and always-on-social-media habits who crave unlimited data plans from their wireless carriers. According to the J.D. Power 2017 U.S. Business Wireless Satisfaction Study,SM released today, unlimited data services offer an even greater boost to customer satisfaction in the business wireless market. “Just as consumer wireless customers dread getting those data overage notifications, business wireless customers prefer the predictable budgeting and unrestricted employee access that comes with unlimited data plans, even if those plans cost more,” said Peter Cunningham, Technology, Media, and Telecommunications Practice Lead at J.D. Power. “This is such a critical observation because it leads to a much larger adoption rate for unlimited plans and significantly higher levels of carrier loyalty among business customers.” Following are some of the key findings of the study:
Study RankingsT-Mobile ranks highest in all three business segments covered in the study, scoring 849 in the large enterprise segment; 813 in the small/midsize business segment; and 805 in the very small business segment. AT&T ranks second in the enterprise segment (820); Sprint ranks second in the small/midsize business segment (800); and Verizon Wireless ranks second in the very small business segment (770). The 2017 U.S. Business Wireless Satisfaction Study is based on responses from 2,707 wireless customers. The study measures overall satisfaction among three key segments: very small business (1-19 employees); small/midsize (20-499 employees); and large enterprise (500 or more employees). Satisfaction is measured across six factors: performance and reliability; offerings and promotions; cost of service; sales representative and account executive; billing; and customer service. J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Source: J.D. Power media announcement |