KT
Skylife Selects Alticast Ambient TV™ for OTT Needs
Turnkey
Platform Helps South Korean Op’s
TELEBEE Service Battle
SVOD
Alticast today announced that KT
Skylife, the largest satellite broadcasting operator in
South Korea, has selected the Alticast Ambient TV platform
as the foundation for TELEBEE, a new end-to-end turnkey OTT
service that will provide a competitive edge against
Netflix, Hulu and other SVOD services.
Ambient TV
has been specifically designed to allow fully-featured OTT
services that can attract subscribers and generate revenue
across all device platforms by offering a full suite of
capabilities for the management, delivery, experience and
security of content. Cloud-based and available via a
TV-as-a-Service (TVaaS) model, the new solution optimizes
flexibility while minimizing initial pay-TV operator
investment.
“KT Skylife
has a long history of anticipating new trends and staying
ahead of the technology curve,” said Joonhee Oh, Head of
Alticast’s Cloud Business Unit. “By being first to market
with Ambient TV, they rapidly and cost-effectively deliver a
high-quality, highly-secure service that directly addresses
the threat posed by SVOD providers.”
“Ambient TV
is on the leading edge of technology innovation that is
enabling us to create new service opportunities,” said Shinho Ryu, Head of Business
Development for KT Skylife. “Working closely with Alticast
has expedited KT Skylife’s entry into the OTT and TV
Everywhere markets and development of additional paths to
increased subscriber satisfaction.”
Engineered
to align with Alticast’s commitment to providing integrated
end-to-end capabilities for pay-TV providers, Ambient TV’s
modules allow complete control over Publishing, Business
Management, Business Intelligence, Cloud DVR and Content
Management, as well as seamless delivery of TV Everywhere
content.
Key features
of the platform include:
- Management of
content with metadata and subscriber data across
broadcasting and OTT system infrastructures;
- Device software
including advanced UI/UX across various mobile devices
types, most notably the first commercialization of an
Android OTT box based on Android 7.0;
- Security
functions with DRM (Digital Rights Management) solutions
and multi-DRM system to process third-party DRM-protected
content in a simplified and efficient way utilizing
AltiProtect’s Unified Gateway module; and
- Future
availability of a targeted, interactive advertising system
that provides personalized content promotion and
recommendation, including banner ads on TV screens that
enable viewers to get more details on products and
services, and to view those details on personal mobile
devices.
Ambient TV’s
cloud-based Media Platform interfaces with all elements of
the media content delivery chain, including video headend
servers, conditional access (CAS) and digital rights
management (DRM) systems, system monitoring and client
devices. Customers such as KT Skylife can increase app
creation flexibility by using Ambient TV to build client
applications for such diverse devices as iOS and Android, as
well as Linux-based and HTML5/RDK set-top boxes, and can
access developers’ information stored within the TV platform
such as programming event schedules, VOD catalog, and user
preferences..
Additionally,
Ambient TV features a multi-DRM system that allows content
providers to have their own content protection algorithms
for high-quality resolution such as FHD, 4K and 3D content,
as well as DRM solutions that are approved by major studios.
A “Unified Gateway” module enables a single interface to the
pay-TV headend, minimizing risks in integrating with
external systems and allowing management of all DRM systems,
regardless of differences.
Source: Alticast media announcement