As a new service provider, how do you quickly get your service into 100,000 households?
Elevate chose to compete against traditional carriers by providing consumers, “literally hundreds of configurations of residential services tailored to the needs of each individual residential customer” from wireless, to broadband, entertainment (satellite) and even home security. The more services purchased, the bigger the monthly discount.
But, this novel approach presented a huge challenge for Elevate: billing for all these services can be a logistical nightmare, especially since Elevate creates custom solutions for every market. The other problem was time to market. Elevate needed to get to market in sixty days, which was critical. Elevate tried doing the billing on its own and quickly realized it couldn’t handle the scale, so they turned to Zuora. By using Zuora for Communications cloud billing platform, Elevate can execute at a more rapid clip than competitors who are held back by decades old, on-premise technology.
Elevate launched two months ago and is entering 2-3 markets every 6-10 weeks across US, Canada and Puerto Rico on its path to reaching 22 markets by the end of next year. Zuora’s service also allows the company to quickly roll out new services, to any market, on the fly.
Elevate's CMO, Bryan Ferre, commented on the success of their strategy. "From the beginning, Zuora was part of our launch plans because of the clear competitive advantage it gives Elevate. If I want to launch 20 new products or packages tomorrow, I can. Our competitors with older on-premise technology simply cannot keep pace."
“It’s clear that the time for cloud billing has arrived. Communications consumers fully expect fast, flexible, customized service offerings,” said Shawn Price, President of Zuora. “Elevate is the first telecom service provider to launch a business based on meeting this expectation, demonstrating how the commerce subscription capabilities of Zuora for Communications can truly change the game for telecom providers and their customers.”
--Jesse Cryderman, Senior Editor