Invoca Adds New Voice Capabilities into Adobe Marketing CloudInvoca today announced it is adding a new layer of voice and phone call insights into Adobe Cloud Marketing to enable industries such as telecommunications financial services travel and healthcare to optimize campaigns personalize the customer experience across digital channels and expand into new audiencesInvoca, the call intelligence company, today announced that Invoca for Adobe Marketing Cloud is now powered by Invoca Signal, giving revenue-driven marketers in industries like financial services, telecommunications, travel and healthcare a deep new layer of voice and phone call insights that can be customized to optimize campaigns, personalize the customer experience across digital channels and expand into new audiences. Voice is emerging as a revolutionary new interface for computing; according to Google more than 20 percent of searches on its mobile app and Android devices are done with voice. Meanwhile, Amazon reported that Alexa-powered devices were its top-sellers during its fourth quarter, and is rumored to soon begin enabling phone calls through these devices. With consumers increasingly combining their digital interactions with voice interactions, live conversation has become the new competitive battleground for customer experience. Unfortunately, most brands haven't had the capability to bridge the gap between digital and voice for a unified view across the customer journey, creating serious challenges for their customer experience initiatives. "The evolution from screen-based interactions to voice conversations is fundamentally changing how consumers interact with brands," said Kyle Christensen, senior vice president of Marketing at Invoca. "Today, you can seamlessly shift from typing or tapping to having a conversation, whether it's through an automated bot like Amazon's Echo or a conversation with a live agent on your mobile phone. As a result, it's critical that leading marketing cloud platforms like Adobe Marketing Cloud give marketers both the digital and voice insights required to create customer experiences that drive revenue." How it works:
"We're keenly aware that helping marketers make smart connections between what happens online and offline is what drives great customer experiences," said Cody Crnkovich, head of platform partners and strategy at Adobe. "Customers value Invoca's integration with the Adobe Cloud Platform because it gives them a simple way to apply voice insights to the digital campaigns they're running across Adobe Marketing Cloud." Source: Invoca media announcement |