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Implementing this use case on paper is interesting enough. Implementing this use case in the real world, with any real speed would be a massive undertaking with current business processes. The interdependencies between the plans and the underlying capabilities create an enormous number of permutations to be handled with current logic trees.
To walk through those dependencies: the quality of the stream we offer is based on the nature of the network the subscriber is connected to. The bandwidth of that network, the capability of the device in the subscriber’s hands, and the congestion on that cell at any time will impact the quality of the delivery of the content and the user experience in consuming that content. What pricing and service levels can you offer, and how do you ensure that quality of service dynamically (as the network changes and as customer preferences change—as they may move from best effort to high quality access)?
Now add additional parameters to the equation. The rating plan will be impacted by advertising choices, and the advertising choices will be impacted by bandwidth availability, which may be dictated by device choices….AND this must all be created together and have the ability to be changed without breaking the constraints of any of the parameters. Every individual subscriber plan created cannot translate into a new service configuration for the service provider. Every new idea for a service offering becomes a thousand workflows in the hands of the customer. Islands of configuration abound. Or worse yet, the new offer is abandoned over fears that it would take too long and too much effort to implement.
Tuning the Service Factory
A strong rules-based service catalog,
tied to a strong provisioning control
system, can ensure (via dependency
rules) that the parameters selected
would work across all permutations of
the plan. A service “tree” approach
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Mobility, personalization, and content test the ambition of the service factory. |
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that defines simple services can be
recombined into complex services and
changed simply. And the use of
business rules to automatically select
the most appropriate solution from the
catalog, and direct resource
provisioningand optimal (re-)use of
physical network resources.
This is the new, necessary update to the ambition for the service factory in 2011: addressing all the complexity and interdependence of what is presented to the customer, against the complexity and interdependence of how weconfigure systems consistently across the network and across devices. Plans that call upon the same network resources at the same time need to do so in a consistent manner. The service factory seeks to orchestrate new services by assembling “provision-able” service components, with consistent provisioning processes and B/OSS interfaces.
A service factory approach allows operators to balance the needs of rapid service innovation and the need for optimum operational and IT cost in delivering those services. The approach is as much about product development mindset as it is about systems, and does not require a 'big bang' of system transformation.
But as value chains continue to evolve, and product managers exercise their creativity, OSS strategists must continue to expand their ambition for a service factory. Not simply automated delivery of today’s products using re-useable components, but a completely generic capability for defining, accessing, connecting and delivering to customers a compelling and innovative experience.
For more information, please contact Elaine Haher, Director, Order Management, Telcordia at ehaher@telcordia.com
or visit www.telcordia.com .
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About Telcordia:
Telcordia is the industry’s go-to expert for solving the most complex communications challenges. As the global leader in mobile, broadband, and enterprise communications software and services, Telcordia helps communications service providers (CSPs), suppliers, and governments get it right as they realize the potential of new market opportunities, network technologies, and customer experiences. Our deep expertise in telecom operations delivers solutions that fully understand our customers’ needs and incorporate proven industry best practice.
With our consulting, next-generation OSS, network and application interconnection, service delivery and charging, industry research, and new technology development solutions, our customers are able to achieve brand differentiation, drive revenue, and deploy innovative, advanced services.
We use our industry experience and expertise to understand our customers’ technology, market, and opportunities; address our customers’ business challenges and goals with proven solutions that enable them to anticipate, plan, and execute; and deliver solutions when promised as promised to ensure the highest standard of customer satisfaction.
Telcordia is headquartered in Piscataway, N.J, with offices throughout North America, Europe, Asia, and Central and Latin America.
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