Pipeline Publishing, Volume 6, Issue 6

	This Month's Issue:
	True Convergence

Unified BSS Convergence: The Right Approach Now and Into the Future

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Whether that proves true or not, it does seem indisputable that more agility in marketing will serve any operator well. In converged environments this type of agility is only possible when there is a single service creation and provisioning point for the configuration, testing and roll out of new services, applications and promotions across various product families. This single product catalog needs to be tightly coupled with the system’s in-network capabilities to enable real-time marketing and also with sales and marketing capabilities to streamline campaign management.

With a unified approach to convergence that starts with campaign management, operators can increase marketing velocity and in turn tighten their prospect-to-cash cycles. Furthermore, marketing analytics and campaign management as part of the unified BSS solution give the ability to anticipate customer needs as well as make relevant recommendations that should drive service adoption and usage. With better targeting – supported by a unified subscriber view - operators can act on real-time behavior to capture the moment of opportunity with the right offer at the right time.

Unify to Succeed

An operator’s service offerings and business models – both today’s and tomorrow’s - must be backed by a BSS ecosystem that is a strategic enabler. Only a unified approach to BSS is such a strategic enabler, delivering compelling benefits:

Operators who embrace a unified approach to convergence today will reap many benefits today – and tomorrow.

An excellent user experience allowing personalization, freedom of choice and financial control of accounts and subscriptions.
Increased marketing velocity and improved targeting – of both offers and customer segments – leading to increase service uptake and usage.
Fast time-to-market through ease-of-use and streamlined business processes.
The ability to monetize every service/transaction regardless of payment type or network type – including IMS/4G/LTE.
Efficiencies from elimination of redundancies and data duplication needs.

Operators who embrace a unified approach to convergence today will reap many benefits today – and tomorrow.

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About Comverse
Comverse is the world's leading provider of software and systems enabling value-added services for voice, messaging, mobile Internet and mobile advertising; converged billing and active customer management; and IP communications. Comverse's extensive customer base spans more than 130 countries and covers over 500 communication service providers serving more than two billion subscribers. The company's innovative product portfolio enables communication service providers to unleash the value of the network for their customers by making their networks smarter. Comverse's solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, IP, IMS or converged network environments. Comverse is a subsidiary of Comverse Technology, Inc. (CMVT.PK).
For more information, visit http://www.comverse.com.

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