Shifting
Market
If you are reading this letter, you
already know the information I am about
to reiterate: the telecommunications
space was clearly once the realm of
the massive incumbents. No longer is
the field so uniform. The cablecos are
certainly having a bit of good luck
when it comes to capturing market share,
and, in addition, the RBOCs must contend
with content and device providers, entertainment
companies, MVNOs, VNOs, remaining CLECs,
and myriad other players all competing
for a piece of the pie that, while larger,
is fraught with expectations and conditions.
It's no gentle landscape, no easy habitat.
Where is it headed? Can we get any
sense of the winners and losers in the
constant battle for market share? What
will competition do to churn? Or ARPU?
Will price be the sole differentiator?
What level of QoS will be expected?
These are all questions that cannot
be easily answered from our current
standpoint. It's a shifting market.
One that we must get comfortable with,
because the ride is far from over.
In this issue of Pipeline, we analyze
bits of the shifting market, and try
to get an understanding of some of the
changes that are here or on the way,
and what can be done to meet those challenges
head-on in order to remain competitive.
We join Joseph Kestel and Craig Clausen
of NPRG as they examine the emerging
battlefronts in the realm of telecom
competition. We hear what Barbara Lancaster
and Wedge Greene of LTC, International
have to say about the latest Comptel
event and the trends it revealed. We
gather insight from thought leaders
at DIGITALK, TTI Telecom, and Ipanema
Technologies as they examine the shifts
in the market and how we can all use
them to