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Critical Mass
If an economy is in fact built on transactions, then certainly a growing economy
is built on an increasing number of simple, fluid transactions. A practical
reason why many areas in emerging nations aren’t growing economically is because
they don’t have the infrastructure to do so. Even if you gave every man, woman
and child in rural Africa a $100 Visa gift card, it would essentially be
worthless to them – there’s no place to swipe or redeem it.
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The beauty of using mobile technology as a conduit for cash transactions is that the infrastructure is lightweight and already in place. |
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ground in each locale. It’s low cost and
immediately leverages the critical mass
that mobile phones and networks have
already put in place.
Changing the World
I’m painting a pretty rosy picture here
and am skimming over some key
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In the U.S. and Europe, again, we take ATM machines, debit/credit card
terminals, automated checkout counters and handheld POS terminals for granted.
They are ubiquitous. We use them every day without thinking about the cost or
effort required to put them in front of us. Many of the people we’re talking
about in emerging nations have never, or only very rarely, seen any of these
devices. But most of them have or have access to mobile phones.
The beauty of using mobile technology
as a conduit or replacement for cash
transactions is that the infrastructure is
lightweight and is already in place. You
would not need to initiate a massive
effort to build banks, install ATMs and
POS terminals, or any of the landline
networks required to connect them.
You just use what’s already there –
mobile phones and top-up vendors.
The rest is done on the back end
without any, or very few, boots on the
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issues, like the fact that bandits and
crooks will always find ways to break
into technologies to steal money,
identities, etc. Regardless, I am
convinced that the biggest limiting
factor in economic growth is access –
access to cash, access to information
(and education), and access to
communication. Mobile phones can
provide all three of these things, and
that’s why I believe they are so
important to emerging economies. The
payments angle provides a role for the
OSS/BSS sector in this positive shift.
Because mobile payments are so back
end driven, it is up to this sector to
make it easy to deploy and highly
secure for both merchants and
customers. It is rare that something
like a billing system can play as
important a role in someone’s life as a
medical clinic or fresh water well. It’s
up to our industry to make that happen.
For more information on the Marion Medical Mission, please visit: http://marionmedical.org/
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