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QoS standard. Individuals and enterprises will buy and use what works for them, and what works well. Performance management can not only improve existing network operations, but also help avoid significant service degradation or loss of service before they occur. Establishing a strong track record for uptime and service quality is certainly the most effective way to generate customer loyalty and attract new users. No amount of clever advertising can replace a commitment to providing a high QoS.
Conversely, think for a moment of the real as well as the intangible costs attached to poor service quality or even network failure. Without sound, reliable performance, management operators can spend hours trying to track the source of the difficulty, creating the domino effect of delaying or even stopping other critical applications. In our current high-tech cultural environment, "the network is down" are four words that have come to wreak havoc in our personal and professional lives, signaling the disruption and inconvenience of indefinite delays and wasted time, missed deadlines, and miscommunications. A negative user experience can discourage customers from adopting new—even potentially useful and cost-saving—applications, or it can drive them to other service providers. Network delays and failures can't be hidden from users and in many cases, will not be forgiven easily.
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Network delays and failures can't be hidden from users and in many cases, will not be forgiven easily. |
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From QoS to Committed QoS
Service providers' networks are being asked to do more today than ever before. Independent market research shows that in 2007 alone, mobile data traffic ramped up between four and eightfold. In all probability, these demands will only increase over coming years. As developers find more ways to move applications onto telecommunications networks, both the applications and the network become more complex and sensitive to service disruptions. Additionally, with this growth in utilization comes a greater consumer and enterprise reliance on the network to accomplish not only novel and non-essential tasks, like gaming, but critical functions, like recording sales transactions. Given that the technology and services offered to consumers are changing so quickly, users don't want to be held hostage by vendors. With multiple service providers in the marketplace, they can simply go somewhere else to have their needs met.
Best-of-breed performance management solutions give operators the tools they need to ensure that the network adapts quickly to the rapidly changing service provider landscape and supports the QoS that both consumers and business users have come to demand.
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