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gaining valuable and often marketable knowledge, the TM Forum welcomes additional projects. “Fundamentally, what we see is that the only risk we run in terms of spreading ourselves too thinly,” Creaner said “is a focus risk.”
In fact, Creaner sees the expansion of focus not as a danger, but as a necessity. “Certainly the TM Forum's ambition is to be the one-stop shop for the management issues in the telecoms industry. However wide the telecoms industry becomes, and however many different places the management challenges emerge, the TM Forum has to be there.” With that philosophy in mind, the added focus of cable, device, and content providers is a welcome addition and yet another milestone in the growth of the forum. |
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How will this show do in the face of its milestone status? The show is expected to be 20-30% larger than last year's, in terms of attendance. “It will be, by far, the largest OSS/BSS show in North America this year,” said Creaner. “It's smaller than our Nice event, but it's still a large show. We'll probably have somewhere in the neighborhood of 70-80 exhibitors, so a show floor about the same size as the one in Nice. We'd run out of space on our original show floor, so we had to put on an additional show floor. It's going to be a significantly bigger expo than last year.”
Bigger expo. More attendees. Specialized conference tracks for executives, cable, device management, digital rights management and other specialties. Speakers from Blackberry (RIM), Telus, TimeWarner, and others. Lots of options. So what is the limit to the TM Forum Management World? |
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Speaking of Milestones...
The TM Forum has celebrated a few big moments lately. First of all, Russian mobile carrier MegaFon has become the forum's 600th member. In addition, as mentioned previously, this show marks the tenth year of the show's existence, and the 20th TMW.
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“We're not trying to solve problems that have been solved elsewhere. We take the end-to-end management challenge of how you knit all of this together.” Through this focus on management wherever you find it and an ever-expanding umbrella, TMW may just make itself more and more relevant as the market continues to change, shift, and grow. |
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