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Mobile measurements further connect the optimization process to customer satisfaction by shortening the cycle timeframe. With drive tests, data collection could often take weeks, if not months. By the time network adjustments are actually applied, the data on which they were based was already old. Since the mobile measurements approach is highly automated, this is not an issue. The optimization process can be carried out in a fraction of the time, based on near real- time network data, and have a direct impact on user experience.
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"...mobile measurements reduce the overall cost of optimization, including manpower and other resources." |
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There is another, indirect way in which this approach to optimization can impact the customer experience. In addition to providing a more customer-centered approach, mobile measurements also provide a more effective means to achieving the original goal of optimization: efficiency. By creating a network model quickly and accurately, this
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In addition to time reduction, mobile measurements reduce the overall cost of optimization, including manpower and other resources. Now, operators cannot only carry out optimization cycles more quickly, but can afford to do so more often. This streamlined process can be utilized for ongoing, continuous optimization. If an operator running a drive test for semi-annual or quarterly optimization discovers a problem area, it could still be months before the situation is corrected. By that time, months of dropped calls may have already convinced subscribers to move to a competitor. Data collected through mobile measurements identifies drop call hot spots in near real time and can be analyzed automatically to produce adjustment recommendations. Thus, the network operator is able to quickly identify trouble spots and quickly address the problem, thereby sustaining high-quality service, maintaining customer loyalty and minimizing churn.
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approach enhances the effectiveness of minimizing OpEx and CapEx, as well as reducing the cost of optimization itself, and therefore frees additional resources which the operator can then reinvest in other important tasks within the organization to further improve customer relations.
The fact that traditional optimization methods did not directly address the customer experience was not necessarily a failure; the goals of optimization simply had a narrower focus. Now, an optimization solution based on mobile measurements has changed the field and improved customer relations as well. Mobile service providers now have a powerful tool that can enhance efficiency, reduce costs, and keep customers satisfied.
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