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crisis, the opportunity may be in the hands of network monitoring plays. “Operators will be defending their turf and looking to grab customers,” Cullen continued. “ I have seen studies that state that people are actually spending more time on the Internet as opposed to going out and spending money.” Those customers, however, are likely less willing to tolerate substandard service for the dollars that they spend. Therefore, it’s up to the QoE police—like the network monitoring providers—to make sure the experience is a pleasant as possible.
Wiggins also sees opportunity in shaky times. “Current economic pressures have had a dual impact on CSPs: First, enterprise IT organizations that have suffered budget cuts and staff reductions are increasingly looking to CSPs as an attractive option to remotely manage their converging communications networks more cost efficiently than the IT department can do so itself—particularly with less staff.” That creates a sound opportunity in the enterprise space for CSPs who are so inclined. “Second, in an effort to meet the management needs of these diverse enterprise communication environments, CSPs are looking for ways to expand their services offerings to manage a wider range of communications technologies from a variety of manufacturers—while still maintaining or even improving their profit margins.” Therein lies the opportunity for vendors to help those service providers to ensure that range of offerings is well-managed.
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“One of most prevalent contributors to complexity in IT today is the convergence process.” |
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driving/shaping network monitoring,” said Cullen. “If [subscribers] can see value in what they are being offered as a result [of better network intelligence], things will move a lot quicker.” Cullen points to markets like Asia as examples of areas where this is already being seen. “Throughput is always an issue, the throughput is always increasing, and vendors need to be ready.”
Furthermore, particular emerging technologies, particularly in the mobile market, are driving global demand and should be driving network monitoring development. Astellia’s Jacq points to 4G (LTE, WiMAX), IMS, and femtocells as being some of the key drivers of future communications growth. In addition, Jacq points out the impact of increased machine-to-machine communications, which is an oft-overlooked element of the communications picture.
Wiggins sees video as being a key driver for the future of communications and monitoring. “Video is rapidly breaking into business communications networks as a strategic technology that can deliver significant business benefits,” going on to cite specific examples of the business benefit of video. “However, the impact of supporting video across the corporate network is huge, and will require a next
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Next Stop:
Any doom and gloom projections aside, however, the current world economy will eventually recover, or at least reach a level of stability and renewed vigor. Service providers must be poised to embrace the future of technology that lies beyond. And what are some of the trends that will drive the future of network monitoring? “I think the subscriber will play a significant role in
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generation of network management solutions to ensure reliable and quality video delivery.”
Indeed, a vast slate of offerings awaits and CSPs must be equipped with the network monitoring tools to handle these challenges, thereby turning challenges into opportunities.
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