Free
Subscription
sign up here

Personalization is a wonderful idea. Who doesn’t value the ability to customize a user experience? We can mix our own paint colors, even at big-box home improvement stores. We can create our own ingredient combination at pretty much any burrito joint or sandwich shop. We can name our own price on travel websites.

» read complete article

If I were selling hair gel door-to-door, my first stop would be every wireless carrier’s retail stores in my territory. Maybe I’m jealous because I lost my hair years ago. Maybe I just don’t understand current hairstyles. Regardless, I can’t understand why the guys who work in mobile stores (and it’s almost always exclusively guys in their 20s) look like they just came from a night out with Taylor Lautner, Justin Bieber, and a marketing rep for Axe Body Spray. It doesn’t scream ‘customer care’ to me, which is why I find Sprint’s new 30-day money back guarantee somewhat refreshing.

» read complete article

Content and billing issues continued to evolve during the last month as telecom and related companies continued to sort out their pieces of the revenue puzzle in the current landscape and looked ahead to how the market would continue to evolve.

» read complete article

Personalization and the demand-driven provider
It’s no secret that the communications market has changed radically in the last 25 years. Instead of POTS (plain old telephone service), we now have the convergence (some would say collision) of multiple product lines, each with their own commercial interests. This is changing the shape of all the business drivers for communications service providers (CSPs).

» read complete article

From Eve’s proclivity for apples to today’s deeply insightful “HAVE IT YOUR WAY®” Burger King® slogan, it seems there has always been a challenge meeting the demand for personal choice. The common truth is that people fundamentally want what they want, when they want it, regardless of where they are. This poses several unique challenges for operators and meeting those challenges is what separates those that thrive from those that die on the vine.

» read complete article

Driven by prosperous economies, growing levels of competition for telecoms services and a drive to target underserved sectors of the population, the resilient mobile industry is still growing despite the many challenges it faces. According to industry analyst, BuddeCom, overall global mobile revenues are predicted to reach over $1 trillion around 2012.

» read complete article

"Customers buy for their reasons, not yours," said Orvel Ray Wilson, best-selling author and marketing guru.

In spite of increasing market awareness around targeted and relevant advertising, multi-million dollar advertising budgets are routinely squandered. Click-through rates and sales conversion rates on interactive advertising are still sub-optimal and well below the intrinsic potential offered by the medium. What if every ad is not an interruption but a relevant, targeted and carefully orchestrated campaign optimized for that specific customer context? Can interactive advertising make the transition from a nuisance factor and a necessary evil to a compelling engagement platform?

» read complete article

“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”

Now, Jobs is a guy who knows, as well as anyone, what the customer wants. As a company that anticipates and, in some cases, creates trends, Apple is as aware of the challenges of navigating the intimidating landscape of customer need (and customer want) as any company.