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Service composition & interaction: Efficient, low-cost creation of service variants, thus overcoming service-chaining complexities and the associated administrative overheads.
SIP/IMS Connectivity as standard: Aligning SCP spend to address today’s problems and challenges cost effectively whilst also aligning with longer-term strategy.
CSPs regain control of their roadmap:
Reduce time-to-market: Achieve competitive differentiation by quickly introducing innovative new and “smart” services into the network. Services can be designed, implemented, and trialled in days rather than months.
Control your road map: CSPs can develop a road map of service innovation at a rate that suits their company and customers. New and variant services can be procured from an open and competitive marketplace of product and custom-build application providers.
Mitigate risk: Starting with IN augmentation, CSPs can innovate in person-to-person services whilst retaining the existing SCPs for existing services and hence eliminating unnecessary risk.
Segment: Segmenting the customer base and target markets. Delivering targeted services for each segment; in turn, increasing customer loyalty while decreasing churn.