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The OSS Opportunity
"The Asian telephony market is far more advanced compared to other countries, especially in mobility or wireless solutions said Stephanie Atkinson, Principal Analyst at Compass Intelligence. "As far as the global telecom market is concerned, many look to Asia for the trends that will be occurring in other countries two years down the road. It appears that advanced research and technology adoption in and around Asia-Pac is used as a guide or tool, and in some cases viewed as a trial in many markets because Asia is often the 'first' country to implement or test." One such example is WiBro. Atkinson noted, "Broadband adoption and wireless penetration has become a huge stepping stone for Asian telephony companies and they have been truly successful in going to market with new and innovative mobile technologies."
Operators in Asia are losing about 11.8 percent of turnover, or $48.3 billion, due to revenue leakage caused by billing errors, poor processes, and fraud, making the OSS opportunity in Asia very clear. The need for more sophisticated OSS systems will quickly
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become more evident as the move from 2G to 3G continues, bringing greater telecom opportunities for carriers and manufacturers, and requiring more functionality from OSS providers who will be called on to handle more sophisticated telecom environments.
While in rural areas throughout Asia the focus remains on expanding the reach of plain wired and wireless phone services, increasingly there is a strong demand for multimedia and value-added services throughout urban areas that include Delhi, Bangkok, Beijing and Tokyo.
According to Insight Research, worldwide OSS sales reached $30 billion in 2005, with Asia-Pacific consuming 27.7 percent of that total. Through 2010, Insight predicts that EMEA and North America will lose ground to Asia-Pacific as that region continues to be the growth engine that powers the global telecom industry into the next decade.
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