Pipeline Publishing, Volume 7, Issue 1
This Month's Issue:
Into the Cloud
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Tuning the New Service Environment: Harmonizing Cloud and Communications for Competitive Advantage

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Again, for operators, the fulfillment of the service order is likely to require not just the allocation of virtual desktops, IT environments and applications, but the provisioning and activation of communications services and SLAs. Priorities and contention ratios will need to be set within the network itself, for example, to optimize its performance towards business-critical Cloud services and to ensure that SLAs are met. These can only be managed through fully convergent platforms or, alternatively, through a technical catalog which can orchestrate the required actions and dependencies.

Billing and charging for Cloud services is another area where telcos can bring vital expertise – usage based charging, often for very small, high volume chargeable items is something in which carriers have grown expert and efficient over the years and which is highly applicable to the projected business model for Cloud. CSPs are also familiar and proficient with the need to settle with third parties for the shared delivery of services.

3. Support in real-time mode

Charging and changing service levels in response to customer requests and customer behavior will be critical to the maintenance of customer satisfaction with the Cloud service proposition.

Customers will expect services to flex in response to their short term as well as long term needs, so real-time customer behavior and usage monitoring is an essential enabler, feeding into the kind of policy management that will ensure a consistent response across the customer base with minimal delay or intervention.

Customers for carrier Cloud services will also expect to see assurance of committed bandwidth, and notification when full capacity is being reached – with the option to increase their supply, very likely on a temporary basis. This will require CSPs to be alert to customer needs and behavior, to release additional

Billing and charging for Cloud services is another area where telcos can bring vital expertise.


bandwidth as required (and throttle it back when no longer needed), to charge according to the agreed tariff and collect all relevant activity for later charging and analytics.

Convergent control and charging capability which is able to recognize user activity and charge against a single customer balance, make changes to the service quality, and/or interact with the customer, will be vital to support a fully managed, holistic customer experience.

Harmony or discord?

Cloud services have the potential to be sweet music to the ears of CSPs, but only if both sides of the Cloud business – the outsourced IT services and the communication lines which support them - are singing in harmony. CSPs must exploit their key market advantage - the ability to blend communications elements in with IT services and offer flexible quality of service (QoS) guarantees over and above those available to purely IT players.

This ‘leveraging’ of network assets to create a more compelling Cloud Service offering will only be possible if there is dynamic interaction with the networks side of the business. Product managers can then blend connection services and guarantees into Cloud service offerings and subsequently vary them in response to customer behavior and business rules.

Critical to the success of the operation is a genuinely open and convergent platform which is capable of managing service elements across communications and IT domains, providing efficient and convergent operational and analytical support for a very new kind of business. Ad-hoc, rudimentary and non-automated support will struggle to meet the expectations of customers for Cloud services and will certainly struggle to make those services profitable.


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About Comptel
Comptel Corporation is a leading provider of OSS (Operations Support Systems) software to the telecoms market. Since 1986, we have delivered our solutions to 280 customers in 85 countries serving in their turn over 800 million subscribers. Comptel customers include leading operators, such as América Móvil, Bharti, China Mobile, Deutsche Telekom, O2, SWIFT, Telefónica, VimpelCom and Vodafone.

Our Comptel Dynamic OSS™ products and solutions focus on fulfillment, convergent mediation, charging and policy control. Our expertise allows Communications Service Providers (CSPs) to focus on their core business: developing, delivering and charging for innovative and profitable services. Visit www.comptel.com for more information.

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