Pipeline Publishing, Volume 7, Issue 1

	This Month's Issue:
	Into the Cloud

Uniting App Trend with Cloud’s Potential

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app, platform, and hosted support service. These are things we can manipulate to get better economic results for our companies.

It is my avocation that we need a common industry approach that knits all the types of companies joining the TMF in one strategy that works toward a stable cloud market and not another bubble. That is a hope that should be an imperative.

Perhaps the bottom of my inverted hierarchy, “apps that support collaborative decisions and processes”, is yet to be developed, yet to be successful. But I propose that this class of apps best uses the innate advantages of service providers and could be the best source of value for providers. And this policy-based app class is what is needed if OSS/BSS is to migrate (with new functionality) into the cloud. Such apps might not yet exist, but we should actively invest in creating these to stabilize the cloud ecosystem market.

Mathematics proves that a ‘Principle of Emergence’ should expose itself, allowing us to generate value, if the chaotic game in the cloud ecosystem is approached with reasonable/sound strategy. But if everything is random strategy, or completely hidden strategy, even the bad approaches will not tell us anything.

My prediction/my hope: soon vendors will develop Top of the pack apps that, on the local device, is the collaborative app that is a gateway to an ecosystem of cloud services, which are collaboratively brokered and managed by local and hosted agent apps. The most valuable apps will be those that redirect to cloud-based services. Tomorrow’s

Tomorrow’s killer app is a common world of universal communications and management services realized as consistent/universal apps.

killer app is a common world of universal communications and management services realized as consistent/universal apps. These apps run on any and every platform the user has handy. They communicate over any network (even if the cost per byte varies by network and technology). They are downloaded/delivered from universally reachable portals (and anyone can own/provide the source portal/store: either service provider, edge provider, platform manufacturer, or over the top vendor). These apps are serviced by cloud hosted service applications that reach anyplace in the world and migrate as needed to support users. We build for a world of multiple networks servicing multiple appliances running a plurality of platforms where the app is an over the top service connecting to a cloud based service. Yet in all this, the only consistent thing the customer/end user ever sees or is even aware of is the invariant app. Networks disappear, platforms disappear, functionality, security, facility, and service remain.

Platform vendors are doing their part to help launch this stabilized cloud ecosystem. Microsoft is supporting Silverlight/Azure as a common development platform on any Windows supported appliance/server. Google is pushing common Open Source technologies. Oracle vows to ever support Java. The methods are available. Now we need the will and investment.

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