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was in the past, to a show about all things broadband. We certainly don't want to forget about our core. The engineering and hardware pieces are still important and well-represented at the event.
However, you certainly have to recognize video content as the single biggest driver for infrastructure and investment. As a part of that, we need to be focusing on the events and the models that a guy like Mark Burnett, who is creating video content for a number of different platforms, sees this. Where is he taking his empire over the next several years? Where does he see the growth and the trends?
Pipeline: You're certainly not alone in including more of the content side. It's something that I see even smaller events paying more attention to. It's something telecommunications companies have to always be considering. Otherwise the content companies can run an end-route around them and start incorporating their own virtual networks and beyond, bypassing the service provider altogether.
Wayne Crawford: I think one of the biggest things that the CSPs are struggling with, from Verizon and AT&T to your rural provider somewhere in Kansas, is that they don't want to be dumb pipes that are commoditized for voice. They want new and exciting revenue models. That includes triple play and quad play and what have you. They'll continue to carry voice, but they want to branch out as well.
Pipeline: Did you have anything else to convey to our readers about the event?
Wayne Crawford: Well, we're going to Vegas. It's a new location. We're very excited about it. We're trying to bring in some new audiences from out in California and some of the other western states, but we're also trying to maintain the audience throughout the country, and worldwide. I think some of our international marketing is starting to pay off as well. We're seeing high numbers of pre-registrations, internationally. We're also looking forward to returning to Chicago in 2009. That's always been an excellent draw for us. There's a strong business community there. We're very proud of our keynotes lineup. We're also very excited about our co-location with Infocomm, which is the event for the professional A/V industry. We expect to get some decent crossover from them and vice versa.
Some Must-Sees.
Here are some companies that may be of particular interest to the OSS/BSS set at NXTComm: