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view is the necessary foundation for delivery of a consistent customer experience. When this holistic view of the subscriber is blended with network knowledge and backed by a multi-dimensional approach to policy, CSPs can also maximize the business potential of next-generation networks through:
- Development of innovative business models (e.g., personalized context-aware charging)
- Subscriber-driven policy controls (e.g., spending limits)
- Customer-centric offers (e.g., sharing of minutes and services)
While most CSPs recognize that siloed, heavily customized environments are ill-equipped to support the ubiquitous real-time nature of next-generation data services and cannot sustain future business growth, many are reluctant to move away from silos and towards convergent policy-based BSS because their existing legacy architecture remains crucial for day-to-day operations. These operators could benefit from the learnings of operators globally who have adopted convergent BSS systems and are reaping the results:
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A convergent CSP in Poland is supporting bandwidth management with authorization, rating and charging policies to decrease bandwidth when a subscriber - regardless of payment type - has reached a certain threshold. This has freed network capacity while encouraging subscribers to recharge for increased bandwidth access.
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A leading CSP in India is measuring real-time subscriber usage to trigger discount policies, increasing revenues. |
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A leading CSP in Europe is mixing prepaid and postpaid concepts and real-time balance management to provide access to high quality services (to all subscribers) by carefully extending credit up to certain limits (then requiring a recharge). Customer response has been positive as shown by a significant increase in service uptake.
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A leading CSP in India is measuring real-time subscriber usage to trigger discount policies, increasing revenues.
Moving to a fully convergent BSS linked with policy capabilities can certainly be done in phases, as is currently being done by several Western European multi-play providers. A phased approach is achievable with the right product-based solution approach backed by extensive deployment expertise.
The CSPs referenced above understand that open, standards-compliant BSS that sit in the network, are linked with policy, and are adaptable to new business models are the way to capitalize on their greatest assets - networks and customer information – to create the ultimate customer experience. They are making the customer experience count. Shouldn’t you do the same?
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