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Service providers are interested in knowing which websites offer the highest mutual benefit for both the mobile subscriber and the operator. Many service providers arrange payment agreements to enable their subscribers to access websites from their mobile devices. In return, Web portals are partially customized to meet certain operator needs.
The operator desires to minimize customer churn in the highly competitive environment where new data solutions and platforms are frequently available. Service providers need to know where the highest traffic is generated and where subscribers are experiencing issues with the data network.
To understand the use and success rates of websites from mobile visits, the service provider reviews statistics on both subscriber behavior and on performance of a mobile-enabled website. Typical data points are: URLs accessed, Web pages accessed, time spent on each website and average time for Web page to download.
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Service providers need to know where the highest traffic is generated and where subscribers are experiencing issues with the data network. |
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Using these metrics, the operator can also determine the most popular and least popular websites. This information can be used not only for handling relationships with website operators accessed through the mobile domain, but also may provide input to an operator’s product development group.
Mobile Subscriber Inconsistent Roaming Experience
Subscribers expect to receive reasonable roaming voice minute pricing along with voice and data service quality consistent with what is enjoyed at home, in nearly every international country they visit. But when they travel internationally, their smartphones register with an in-country network based on
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The aggregate data can be compared with additional information including type of handset, available bandwidth and specific subscriber experience measures by website. Because the service provider often pays the domain for access, the operator can use this information to negotiate payment agreements, services, response rates and other parameters that help to ensure devices on an operator’s mobile network are gaining value from the website agreement.
Additional tools showing valuable aggregate information include:
- Overall website efficiency: based on the number of requests versus number of pages served and average time between request and response
- Available bandwidth: the data volume per page served per URL
- Calculation of top 50 URLs
- Ranking of URLs with high levels of traffic
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network quality, agreements with the home location service providers and network availability. Depending on network quality, subscribers may have difficulty temporarily accessing services available on their home networks.
Customer expectations are often much higher than the actual roaming experience received. When roamers are dissatisfied with the quality level of services within a visited network, they often complain. This may prompt the home operator to re-assign partner priorities for all of its customers depending on the nature, severity and number of complaints received about a partner. If the home operator does not proactively identify issues through roaming or customer interactions, failure to resolve the issues risks losing roaming customers to other service providers. Most often, those roaming subscribers are the business or other high-value customers that service providers most desire.
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