Big
Business but no IT
Providing ICT
solutions to the world’s large
enterprises is big business for
a sizable number of outsourcers,
both network and IT. For the business
services division of a network outsourcer,
for example, large-scale ICT solutions
can account for 40% or more of total
revenue despite representing only
a tiny proportion of all business
services customers. Such a revenue
figure is a material contribution
to creating shareholder value. For
IT outsourcers, ICT solutions represent
all, or nearly all revenue.
Globally, ICT
solutions revenue is $150 billion
now, and growing rapidly to more
than $210 billion in 2010, according
to Gartner. Interestingly, some
analysts estimate that nearly half
of present and future revenue is
likely to move between different
solution providers, adding urgency
to the task of efficient delivery
of ICT solutions. Despite the vast
scale and growth of this complex
ICT solutions market, solution providers
remain worryingly underserved, though
one could argue they are in fact
not served at all. This is an intersection
of commercial drivers, business
processes, engineering discipline
and software tooling built – a
confluence of factors neither well
addressed nor seen previously.
The answers are
to be found in many areas, including
standards-based engineering, best
practice business processes, and
software automation. One might argue
this is not dissimilar from that
of IT capabilities or support commonly
found elsewhere. Why is it that
this critical market is so underserved,
so neglected?
Standards
and IT are focused on point
services not comprehensive solutions
The simple fact
is that, today, standards bodies
and OSS vendors are primarily focused
on solving a different problem.
Their focus is on highly repeatable,
standardised, ‘factory’-like
ICT products and services. Such
products and services can be ordered
by selecting from templates, fulfilled
with flow-through automation and
operated using routine operating
procedures. Such services are rarely
customised, lending themselves to
such standardised tooling.
ICT solutions,
by contrast, are one-off bespoke
collections of services and products
that are combined in various ways
to meet a holistic enterprise need.
Some of these service and product
components might also need modification,
and will, therefore, deviate from
the recognised factory standards.
To make things more complicated,
many factories will invariably be
used to provide the multiple product
and service components that comprise
a single ICT solution.