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everybody wins. The ROI for IT costs are significant and easy to identify.
Too often, companies don’t realize how the IT shop can play an enormous role in making them considerably more agile and efficient. In fact, when optimized, IT does more than simply enhance the bottom line; it creates differentiators in the telecommunications industry. This takes place through service innovation, streamlined operations and business process excellence, and other attributes. As a result, revenue leakage risk is minimized, and problems are resolved far more quickly.
Companies gain substantially by leveraging IT effectively. To achieve those ends, it helps to go the extra mile, to look at a customer’s pain areas. What really affects its revenues? How can IT enhance service levels and management? By targeting such breakthroughs, organizations will absolutely have a better chance of succeeding, despite the global economic crisis.
Should Telcos Focus On Offering New Services in A Tough Market?
Today, telcos should focus on doing more with less, on optimizing their existing assets, and building on what they already have. They also ought to introduce innovation in both service offerings and pricing service bundles. If cable providers can bring content online, can’t telecommunications providers innovate to make their customers’ lives easier? Consider: Today, the laptop is accepted globally as a full-time device, just like a Blackberry is in the mobile world. Telcos need to create and market services that enable consumer-handy devices to achieve the quad play and more.
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Telcos need to create and market services that enable consumer-handy devices to achieve the quad play and more. |
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What Are Some Non-IT-based Moves Companies Can Make to Handle the Crisis?
Technology can accomplish a great deal. Any strategy to manage expenses and create new revenue streams ought to include an IT focus. However, it is equally important to effect organizational change and realignment. Achieving this requires doing more with less (again).
A telco’s existing professionals need to undergo training to enhance their capabilities and manage more responsibility. And, from a markets perspective, growth in various parts of the world is at different maturity curves. In short, there are numerous opportunities in some markets. Identifying and exploiting “ripe” markets can be very profitable. For example, telcos can enable further growth for wireless and enterprise users by:
- Providing basic services to rural areas where volumes can be very high
- Creating enterprise communities to share IT infrastructures (a new idea that will create opportunities for new types of security and IP protection processes, tools, and technologies)
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