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Automation: Many legacy cable systems were custom-built. Manual processes, and resulting high fallout rates, must be eliminated so new services can be provisioned rapidly and efficiently. OSS is central to meeting this challenge. Using a service catalog and automating service provisioning and fulfillment, the right OSS can drive automation through the order-to-cash value chain.
Network and Device Management: Cable companies must be able to provision, manage, and inter-work CPE, STBs, and the proliferating number of home networking devices. The easiest and most practical way to do this is to ensure that the OSS selected for provisioning and fulfillment is capable of modeling not only “network devices” but also IT devices, TVs, remotes, home computers, and applications running across the Network and IT domains. New software integrates the OSS and, using analytics, provides a deep understanding of device performance. It can also capture user behavior based on device utilization. This becomes invaluable in understanding customer viewing and usage preferences.
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Cable operators must understand how their networks and services are behaving. |
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Improving the Customer Experience: Competition has made service and customer experience management critical to success. Cable operators must understand how their networks and services are behaving — but more importantly — how their customers are actually experiencing services. Correlating network performance to services and devices in consumer homes becomes critical. For the enterprise market, Service Quality Management (SQM) becomes a competitive tool and a source of differentiation.
Ultimately, by transforming their operations environments into flexible, scalable, and agile engines, cable operators can accelerate the order-to-cash cycle and create the foundation for delivering and managing compelling new revenue-generating services.
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