centers, retail stores and entertainment outlets, among others.

“The cable industry is currently starting deployment of ultra fast broadband service to residential and small and medium sized enterprises.  We fully expect that as much as broadband has already changed our lives, there is much, much more right around the corner.  Broadband Nation seeks to capture in tangible ways how broadband enhances the everyday life of Americans, and how it can it help improve healthcare, education, and other important social goals,” said Kyle McSlarrow, NCTA President & CEO.

NCTA is joining with Comcast, NCTA member companies, and leading technology vendors including; Advanced Digital Broadcast, Aurora Networks, Cisco Systems, Comcast Media Center, CommScope, Exceptional Innovation, Hewlett-Packard and Motorola to bring an array of broadband-enabled products to life In Broadband Nation – all from the prospective of the consumer or “end user.”  Home Automation and Control, Advanced Network Monitoring and Operations, and Tru2way Interactive Television Applications are among a partial list of inter-active demonstrations. 

Broadband Nation will focus on how consumers throughout the nation – whether in urban, suburban or rural environments – are benefiting from the wide-scale deployment of cable’s high-speed broadband service. The showcase will deliver a one-of-a-kind, hands-on opportunity for Cable Show attendees to experience cable broadband in a real-world setting

Exhibitor Thoughts

A few of the companies that will be exhibiting at The Cable Show ’09 took some time to share their thoughts with us about why a cable event is important to OSS/BSS vendors like themselves. Here’s what they had to say:

demonstrating technology that enables subscriber self-activation and upsell via a tru2way interface.

Sigma Systems, Booth #819
“The Cable Show is the year’s must-attend cable event. With the slumping economy, operators need partners who can help them get the most revenue and cost-savings possible from existing services and efficiently roll out new offerings. The Cable Show gives Sigma Systems the opportunity to showcase our expertise in removing services silos and improving MSOs’ efficiencies with our award-winning provisioning and fulfillment solutions for VoIP, TV and high-speed data.”
                                    - Preston Gilmer, Vice President of Product Marketing

Convergys, Booth #1137
The Cable Show is important to Convergys because it is a strategic venue to see what’s important to our Cable clients and how key industry trends will affect their business. Convergys believes that to be a strong partner we must first understand the top business priorities within the Cable industry. The success of our BSS/OSS solutions depends on helping our clients reduce cost, support new revenue streams, and improve customer relationships.